N. Gökhan TORLAK, Mehmet ŞANAL

David’s Strategy Formulation Framework in Action: The Example of Turkish Airlines on Domestic Air Transportation

David’s Strategy Formulation Framework in Action: The Example of Turkish Airlines on Domestic Air Transportation

İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi

2007-Cilt: 6 - Sayı: 12

81-114

BCG Matrisi, Strateji, Strateji Belirleme, Stratejik Yönetim, SWOT Matrisi

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14336