Muhammet KÜÇÜK, Aybeniz Akdeniz AR

MARKET MARKASI İMAJINA ETKİ EDEN FAKTÖRLER VE MARKET MARKASI İMAJININ ALGILANAN RİSK VE SATIN ALMA NİYETİNE ETKİSİ

FACTORS AFFECTING THE IMAGE OF PRIVATE LABEL AND IMPACT OF THE IMAGE OF PRIVATE LABEL ON PERCEIVED RISK AND WILLINGNESS TO PURCHASE

Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

2019-Cilt: 9 - Sayı: 18

360-389

Market İmajı, Market Markası İmajı

Store Image, Private Label Image

7639

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