Çağatan TAŞKIN, Gül Gökay EMEL

Segmentation Of Online Shoppers By Means Of An Integrated Data Mining Approach: A Case Study

Segmentation Of Online Shoppers By Means Of An Integrated Data Mining Approach: A Case Study

ISGUC The Journal of Industrial Relations and Human Resources

2008-Cilt: 10 Sayı: 3

74-88

Bölümlendirme, İnternet Üzerinden Alışveriş, Veri

Segmentation, Online Shopping, Data Mining, Kohonen, Association Rules

5354