THE IMPACT OF MARKETING INNOVATION ON CUSTOMER LOYALTY: THE MEDIATİNG ROLE OF BRAND IMAGE AND CUSTOMER SATISFACTION (A CASE STUDY IN CHEMICAL INDUSTRY)

THE IMPACT OF MARKETING INNOVATION ON CUSTOMER LOYALTY: THE MEDIATİNG ROLE OF BRAND IMAGE AND CUSTOMER SATISFACTION (A CASE STUDY IN CHEMICAL INDUSTRY)

Academic Review of Humanities and Social Sciences

2022-Cilt: 5 - Sayı: 2

130-155

Innovation, Loyalty, Image, Satisfaction, Mediating role

Innovation, Loyalty, Image, Satısfaction, Mediating Role

5644

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