Metin TOPTAS

RAMAZAN AYININ DÖNEMSEL BİR ETKİ OLARAK MAĞAZA SADAKATİ VE MARKA EDERİNE İLİŞİKİN ROLÜ

THE ROLE OF HOLY MONTH OF RAMADAN AS A PERIODICAL EFFECT IN STORE LOYALTY AND BRAND EQUITY

PressAcademia Procedia

2018-Cilt: 7 - Sayı: 1

81-92

Mağaza sadakati, marka ederi, mağaza marka ederi, alişverişçi pazarlama, Ramazan tüketimi

Store loyalty, brand equity, store brand equity, shopper marketing, Ramadan consumption

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