Aysel ERCİS, Oguz Han AYKUT, Tugba YİLDİZ

BENLİK-MARKA BAĞININ MARKA SADAKATİ ÜZERİNDEKİ ETKİSİNDE MARKA AŞKI VE DENEYİMİNİN ARACILIK ROLÜ

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF BRAND CONNECTION ON THE BRAND LOYALTY

PressAcademia Procedia

2019-Cilt: 9 - Sayı: 1

285-294

Benlik marka bağı, marka aşkı, marka deneyimi, marka sadakati

Self-brand connection, brand love, brand experience, brand loyalty

457