Buket Bora SEMİZ

ALGILANAN RİSK VE E-GÜVENSİZLİĞİN WEBROOMING NİYETİ VE WEBROOMING DAVRANIŞI ÜZERİNDEKİ ETKİSİNİN GEREKÇELİ EYLEM TEORİSİ ÇERÇEVESİNDE İNCELENMESİ

INVESTIGATION OF THE EFFECT OF PERCEIVED RISK and E-DISTRUST, WEBROOMING INTENTION AND WEBROOMING BEHAVIOR IN THE FRAMEWORK OF THEORY OF REASONED ACTION

Journal of Management Marketing and Logistics

2021-Cilt: 8 - Sayı: 1

53-63

Webrooming davranışı, webrooming niyeti, Gerekçeli Eylem Teorisi, algılanan risk, e-güvensizlik

Webrooming behavior, webrooming intention, Theory of Reasoned Action, perceived risk, e-distrust

289