Mehmet Can DEMİRTAŞ, Çağatay ORÇUN

Fan Tokens as A Financial Source and Digital Marketing Tool in Football: An Analysis with The Entropy-Based Waspas Method

Fan Tokens as A Financial Source and Digital Marketing Tool in Football: An Analysis with The Entropy-Based Waspas Method

İnsan ve Sosyal Bilimler Dergisi

2022-Cilt: 5 - Sayı: 2

164-183

Futbolun finansmanı, futbol pazarlaması, taraftar token, WASPAS yöntemi

Finance of football, football marketing, fan token, WASPAS method.

5440