Çağla Gizem GÖĞÜŞ, Gökhan ÖZER

BUYER-SUPPLIER RELATIONSHIPS IN ACCOUNTING SOFTWARE INDUSTRY: THE EFFECTS OF TRUST AND SWITCHING COST

BUYER-SUPPLIER RELATIONSHIPS IN ACCOUNTING SOFTWARE INDUSTRY: THE EFFECTS OF TRUST AND SWITCHING COST

International Review of Economics and Management

2018-Cilt: 6 - Sayı: 1

72-101

buyer-seller relationship, relationship marketing, trust, switching cost, technology adoption

Buyer-seller Relationship, Relationship Marketing, Trust, Switching Cost, Technology Adoption

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