Ashinyi Ateghang NİCOLİNE, Burçin KAPLAN

MANAGING THE RELATIONSHIP BETWEEN E-CRM, ONLINE CUSTOMER SATISFACTION AND LOYALTY IN DIGITAL B2C MARKETS: THE CASE OF TURKISH FASHION COMPANIES

MANAGING THE RELATIONSHIP BETWEEN E-CRM, ONLINE CUSTOMER SATISFACTION AND LOYALTY IN DIGITAL B2C MARKETS: THE CASE OF TURKISH FASHION COMPANIES

Academic Review of Humanities and Social Sciences

2020-Cilt: 3 - Sayı: 2

403-418

online customer satisfaction, customer loyalty, customer lifecycle, müşteri ilişkileri yönetimi, elektronik müşteri ilişkileri yönetimi, müşteri sadakati

Customer relationship management, electronic customer relationship management, online customer satisfaction

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