ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI
Bu çalışmada, michelin yıldızlı restoranlara yönelik değer, atmosfer, hizmet ve
yemek algılarının işletmelerin bulunduğu ülkeye göre farklılık gösterip
göstermediği araştırılmıştır. Amerika, İngiltere, İrlanda, Fransa, İspanya, İtalya
ve Japonya’da bulunan michelin yıldızlı restoranlarda, Çin’de bulunan michelin
yıldızlı restoranlara göre değer, atmosfer, hizmet ve yemekler daha olumlu
değerlendirilmiştir. İspanya, İrlanda ve İngiltere’de bulunan michelin yıldızlı
restoranlarda, Fransa, Japonya, Amerika ve İtalya’da bulunan michelin yıldızlı
restoranlara göre değer algısı daha olumludur. İngiltere’de bulunan michelin
yıldızlı restoranlarda, İrlanda ve Japonya’da bulunan michelin yıldızlı
restoranlara göre atmosferin daha iyi olduğu belirtilmiştir. Fransa, İrlanda,
Japonya, İspanya, Amerika ve İtalya’da bulunan michelin yıldızlı restoranlara
göre İngiltere’de bulunan michelin yıldızlı restoranlarda hizmet kalitesinin iyi
olduğu belirtilmiştir.
AN EVALUATION ACCORDING TO COUNTRY OF RESTAURANTS REVIEWS
The aim of this study is to find out perceptions of consumers towards michelin
starred restaurants and the elements they mind while evaluating according to
country the Michelin starred restaurants. Value, atmosphere, service and food of
michelin starred restaurants in America, Britain, Ireland, France, Spain, Italy and
Japan was more positively when compared with michelin starred restaurants in
China. Considering the opinion about value, value of michelin starred restaurants
in Spain, Ireland and Britain had more positive approaches towards the value than
Michelin starred restaurants in France, Japan, America and Italy. The opinion of
Michelin starred restaurants in England about atmosphere was more positive than
those of Michelin starred restaurants in Ireland and Japan. The service of michelin
starred restaurants in France, Ireland, Japan, Spain, America and Italy were
positive than Michelin starred restaurants in England.
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