19881

SOSYAL PAZARLAMA ÇERÇEVESİNDE TÜRKİYE’DEKİ AIDS’LE MÜCADELE KONULU REKLAMLARIN İÇERİK ANALİZİ

ISSN: 1300-0845
Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 1994
Yayıncı: Marmara Üniversitesi

AIDS is a serious disease which causes increasing amount of victims day by day. Firms realising this fact, are implementing social campaigns to make people more conscious against this fatal disease. But such campaigns are too sensitive in terms of the correct selection of target market and whether applying emotional or informational content, etc.

Anahtar Kelimeler:

Sosyal pazarlama, AIDS'le mücadele konulu reklamlar, Reklam, İçerik analizi

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