19881

PERAKENDECİLİK SEKTÖRÜNDE VERİ AMBARI UYGULAMALARI ÜZERİNE BİR ARAŞTIRMA

In this study a survey is conducted among nationality operating domestic and foreign retail chains in Turkey, to discover the status of data warehousing in retail industry. 30 companies among 33 who match these criteria replied the questionnaire. Survey results showed that there is a strong interest in data warehousing among Turkish retailers. 9 out of 30 respondents (30%) said that they have a data warehouse already installed. 16 respondents said that they have a plan or intention to undertake a data warehousing project in the near future.

Anahtar Kelimeler:

Perakendecilik, Veri ambarı, Veri ambarı uygulamaları

PDF

___

[1] GRAY, P.; WATSON, H.J., Decision Support In The Data Warehouse, Prentice Hall PTR, 1998.
[2] DEPREM, M., "Türkiye’de Perakende Ticaret ve Gelecek", Satış Noktası, Aralık 1999, Sayı 40, s.43-49.
[3] AYTEKİN, G., "Yönetim Karar Destek Sistemleri ve Perakendecilik Sektöründe Veri Ambarı Uygulamaları", Yayınlanmamış Yüksek Lisans Tezi, Marmara Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı, Yönetim ve Organizasyon Bilim Dalı, 2000.
[4] WATSON, H.J.; HALEY B.J., "Data Warehousing: A Framework and Survey of Current Practices", Journal of Data Warehousing, Vol.2, No.1, January 1997, ss.10-16.
[5] KELLY, S., Data Warehousing - the Route to Mass Customization, John Wiley & Sons Ltd., 1996, s.124.
[6] GRAHAM, S.; COBURN, D.; OLESAN C., The Foundations of Wisdom: A Study of the Financial Impact of Data Warehousing, IDC Special Report, Ontario, 1996.
[7] BALLARD, C.; et.al., Data Modeling Techniques for Data Warehousing, IBM International Technical Support Organization, http://www.redbooks.ibm.com, February 1998, s.86.
[8] TANRIKORUR, T., "Enterprise DSS Archicecture A Hybrid Approach", DM Review Magazine, February 1998, http://dmreview.com/issues/1998/feb/articles/feb98_62.html, 19/3/1998.
[9] OĞUZ, K., "Türkiye’de DSS Çözümleri Sunan Firmalar ve Ürünleri", PC Week, 7 Ekim 1999, s.22-26.
[10] HACKATHORN, R.D., Web Farming for the Data Warehousing, San Fransisco, Morgan Kaufmann Publishers, Inc., 1999, s.18.
[11] INMON, W.H.;HACKATHORN, RD., Using The Data Warehouse, John Wiley & Sons, Inc., USA, 1994, s.39.
[12] HOFF, J.; ALEXANDER, T., Data Warehouse: Practical Advice from the Experts, New Jersey, Prentice Hall, 1997, s.6.