TURİST REHBERLERİNİN İLETİŞİM BECERİLERİNİN TURİSTLERİN TUR DENEYİMİ ÜZERİNE ETKİSİ: NEVŞEHİR İLİNDE BİR ARAŞTIRMA

Bu çalışmada, Nevşehir ilinde faaliyet gösteren Turist Rehberleri örneklem grubu esas alınmak suretiyle, turist rehberlerinin iletişim becerilerinin turistlerin tur deneyimi üzerindeki etkisinin ölçülmesi amaçlanmıştır. Bu amaçla turistlerin, rehberlerinin iletişim becerilerine yönelik algısı anket yoluyla ölçülmüştür. Aynı zamanda turistlerin tur deneyimlerine ve demografik özelliklerine yönelik anket uygulanmıştır. Nevşehir'i ziyaret eden 94 yerli ve 296 yabancı turistten elde edilen veriler bilgisayar ortamında analiz edilmiştir. Yapılan analizler sonucunda turist rehberinin iletişim becerilerinin turistlerin tur deneyimleri üzerinde etkili olduğu görülmüştür. İletişim becerilerinin, tur deneyiminin alt boyutlarından 'öğrenme' ve 'eğlence' deneyimi üzerinde, 'estetik' ve 'kaçış' deneyimine göre daha fazla etkisi olduğu ortaya çıkmıştır

THE EFFECT OF COMMUNICATION SKILLS OF TOURIST GUIDES ON TOURISTS' TOUR EXPERIENCES: A RESEARCH IN NEVSEHIR

Based on the survey in this study has been targeted, to what degree to effects of the communication skills of tour guides on the tour experience of tourists which based on sample group by tourist guides in Nevsehir. Fort this purpose, tourists' perceptions of their guides' communication skills were measured through questionnaires. At the same time, questionnaires were applied to guided groups for their tour experience and their demographic characteristics. Data obtained from 390 local and foreign tourists visiting Nevsehir, were analyzed by computer. As a result of the analysis, it is discovered that communication skills of tourist guides have an impact on the tourists' tour experience. Communication skills are more effective on 'learning' and 'entertainment' experiences which are the dimensions of the tour experience than 'esthetic' and 'escape' dimensions

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