Medya Endüstrisi Üzerine Yapılan Çalışmalarda Siyaset, Kuram ve Yöntem

Özet:1990’lardaki dip noktasından bu yana medya endüstrisi ve medya üretimi üzerine yapılançalışmalar, daha ziyade medya ve iletişim politikalarıyla bağlantılı olarak hatırı sayılır bir dirilişyaşamıştır. Bu yazı, medya endüstrisi araştırmalarının uzun dönemde ancak iyi temellenmişiddialarla, kuramsal ve yöntembilimsel bakımdan sağlam temellere oturtularak entelektüeldeğerini artıracağı inancıyla kaleme alındı. Medya endüstrisi araştırması, emprik çalışmadanve sosyal teoriden beslenen bir kültürel üretim siyasetine gerek duymaktadır. Bu kısa yazıda,yakın zamanda medya endüstrisi araştırmacılarının ilgi alanında olan şu yaklaşımların zayıfve güçlü yönlerini işaret ederek, böylesi bir projenin neye benzeyebileceğini ortaya koymayaçalışacağım: Yaratıcı endüstriler analizi, ekonomi politiğin bir türü ve kültürel ekonomi.Anahtar sözcükler: medya endüstrisi, kültürel endüstriler, yaratıcı endüstriler, ekonomipolitik, kültürel ekonomi, araştırma yöntemleri AbstractSince its 1990s nadir, the study of media industries and production, often linked to aninterest in media and communications policy, has undergone a considerable resurgence. Thisessay is founded on the view that only by carefully and painstakingly grounding its claims, andby paying attention to theoretical and methodological issues, will media industries researchaccrue the long-term intellectual credibility to maintain its recent momentum, and to buildon it. Actually, media industries research requires a politics of cultural production informedby social theory and by empirical work. In this short essay, I attempt to indicate what sucha project might look like by highlighting some strengths and weaknesses in three types orgroups of approach that have recently been of interest to media industries researchers: creativeindustries analysis, one particular type of political economy and cultural economy.Keywords: media industries, cultural industries, creative industries, political economy,cultural economy, research methods

Politics, Theory and Method in Media Industries Research

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