Mehri Banu ERDEM, Nusret GÖKSU, Nuri Özgür DOĞAN

GIDA SEKTÖRÜNDE ÜÇÜNCÜ PARTİ LOJİSTİK FİRMA SEÇİMİNDE BULANIK ÇOK KRİTERLİ KARAR VERME TEKNİKLERİYLE ENTEGRE BİR MODEL YAKLAŞIMI

Bu çalışmanın amacı, üçüncü parti lojistik firma seçimi ve değerlendirme kriterlerini belirlemek ve gıda sektöründeki alternatifler arasından en uygun seçimin yapılmasına yardımcı olmaktır. Diğer bir amaç ise, üçüncü parti lojistik firma seçim sürecinde bulanık çok kriterli karar verme yöntemlerini entegre ederek karma bir model sunmaktır. Bu çalışmada bulanık DEMATEL, bulanık ANP ve bulanık TOPSIS yöntemlerinin kombinasyonu kullanılmıştır. Karar amacına bağlı olarak belirlenen kriterler arasındaki etkileşimler değerlendirilerek bir karar ağı oluşturulmuştur. Bu çalışma gıda sektöründe süt ve süt ürünleri üreten büyük ölçekli bir firmada yapılmıştır. Yapılan analizler ve elde edilen bulgular sonucunda teknoloji, teslimat performansı ve kalite en çok etkileyen kriterler olarak bulunmuştur. Bununla birlikte kriterler arasından en çok etkilenen kriterin de firma imajı olduğu tespit edilmiştir. S2 olarak isimlendirilen firma, alternatiflerin değerlendirilmesi sonucunda en iyi üçüncü parti lojistik firması olarak önerilmiştir. Bu çalışmada kullanılan bütünleşik bulanık yöntemler üçüncü parti lojistik firmalarının seçiminde ve değerlendirilmesinde ilk kez kullanılmıştır. Ayrıca bu çalışmada literatürde rastlanmamış üç adet yeni kriter tespit edilmiş ve ilgili literatüre ufak da olsa katkıda bulunulmaya çalışılmıştır. Bu kriterler; hamaliye bedeli, hijyen ve araç tedarik yeteneğidir.

Anahtar Kelimeler:

Tedarikçi Seçimi, Üçüncü Parti Lojistik, Çok Kriterli Karar Verme Teknikleri, Gıda Sektörü

AN INTEGRATED MODEL APPROACH WITH FUZZY MULTI CRITERIA DECISION MAKING METHODS FOR THE SELECTION OF THIRD PARTY LOGISTICS FIRM IN THE FOOD INDUSTRY

The purpose of this study was to determine third party logistics company selection and evaluation criteria and to help make the most suitable selection among the alternatives in the food sector. Another purpose was to present a mixed model by integrating fuzzy multi criteria decision making methods in third-party logistics company selection process. The combination of fuzzy DEMATEL, fuzzy ANP and fuzzy TOPSIS methods were used in this study. A decision network was created by evaluating the interactions between the criteria determined depending on the decision goal. This study was conducted in a large scale company producing milk and dairy products in food sector. As a result of the analyses made and the findings obtained, technology, delivery performance and quality were found as the criteria having the highest scores in terms of effectiveness. In addition, it was also determined that the most affected criterion among the criteria was the company image. The S2 Company was selected as the best third-party logistics company as a result of the evaluation of alternatives. The integrated fuzzy methods used in this study were used for the first time in the selection and evaluation of third-party logistics companies. And three new criteria; namely, portage price, hygiene and vehicle were added to the related literature which did not exist before.

Keywords:

Supplier Selection, Third-Party Logistics, Multi Criteria Decision Making Methods, Food Sector,

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