Elif Güneren Genç, H. Şaduman Okumuş, Okşan Kibritçi Artar

Household and Corporate Customers of Participation Banks in Turkey: Customers’ Satisfaction and Bank Patronage Factors

İslami bankacılık veya katılım bankacılığı Türk finansal sisteminin henüz önemli bir bileşeni olamamıştır. Bu çalışmanın amacı, Türk Katılım Bankaları tarafından sunulan bankacılık ürünlerine yönelik, müşteri farkındalığı, banka seçim kriterleri ve müşteri tatmin seviyesini verilere dayanarak istatiksel olarak analiz etmektir. Çalışmada, Türkiye’nin çeşitli illerinden 727 hanehalkı ve 109 işletme katılımcılarından oluşan bir örneklem kullanılarak 3 Temmuz – 23 Eylül 2015 dönemi arasında anket yoluyla veri toplanmıştır. Çalışma, Türk katılım bankacılığı sektörüne yönelik bilgimiz dahilinde bugüne kadar yapılan en detaylı ve kapsamlı güncel verilere dayalı analizi içermektedir.

Anahtar Kelimeler:

İslami Bankacılık, Katılım Bankacılığı, Müşteri Memnuniyeti, Müşteri Farkındalığı, and Türkiye

Household and Corporate Customers of Participation Banks in Turkey: Customers’ Satisfaction and Bank Patronage Factors

Islamic banks (IBs) or Participation banks (PBs) in Turkey have not yet become one of the primary aspects of the Turkish financial system. The aim of this study is to empirically analyse in order for customers’ awareness towards the products/services provided by PBs, the reasons for choosing to bank with PBs, and customers’ satisfaction from the participating banking products and services in Turkey. To our knowledge this study has been carried out based on the most detailed and comprehensive data ever used in terms of comparative analysis of conventional banks and the PBs.

Keywords:

Islamic Banking Participation Banking, Customer Satisfaction, Customer Awareness, and Bank Patronage, Turkey,

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