DİJİTAL ÇAĞDA PİYASA BAŞARISIZLIĞI KAMU TARAFINDAN FİNANSE EDİLEN TELEVİZYON YAYINCILIĞINI AÇIKLAYABİLİR Mİ?

Son yıllarda meydana gelen teknolojik gelişmeler televizyon yayıncılığı piyasası üzerinde önemli etkilere sahip olmuştur. Bu çarpıcı gelişmenin etkisi altında olan yayın sinyali iletim metodları değişime uğramıştır. Sınıflandırma olarak, televizyon yayıncılığı tam kamusal maldan klüp mala dönüşmekte ve digital çağda sifreleme sistemi hükümetlere negatif dışsallıkların üstesinden gelmesine olanak sağlamaktadır. Yayıncılık spektrumları eskisi kadar kıt değildir. Bu yüzden, dijital çağda meydana gelen teknolojik gelişmelerden ötürü, piyasa başarısızlığı yaklaşımı kamusal televizyon yayıncılığının açıklanmasında meşru bir gerekçe olarak ileri sürülmemelidir.

CAN MARKET FAILURE EXPLAIN THE EXISTENCE OF PUBLICLY FUNDED BROADCASTING SERVICE IN THE DIGITAL ERA?

Over the last few decades, technological developments have had a considerable impact on thebroadcasting market. The methods of transmission have altered where broadcasting signals havebeen subject to dramatic enhancements. In terms of classification, broadcasting shifted from apure public good to a club good and in the digital era, encryption enables governments to deal withnegative externalities in the broadcasting market. In fact, broadcasting spectrums are not as scarce aspreviously experienced, thus, due to technological developments, the market failure framework cannotbe considered as a legitimate rationale for publicly funded broadcasting services in the digital era.

___

  • Armstrong, M. (2005). Public Service Broadcasting. Fiscal Studies, 26 (3), 281-299.
  • Armstrong, M. & Weeds, H. (2007). Public Service Broadcassting in the Digital World. In Seabright, P. & Hagen, J. V. (Eds). The Economic Regulation of Broadcasting Markets Evolving Technology and Challenges for Policy (81-149). Cambridge University Press.
  • Barr, N. A. (2001). The Welfare State as Piggy Bank Information, Risk, Uncertainty, and the Role of the State. Oxford University Press.
  • Besley, T. Burgess, R. & Prat, A. (2002). Mass Media and Political Accountability. In Islam, R. (Ed.) The Right to Tell: The Role of Mass Media in Development. Washington: World Bank Publications.
  • Bjornstad D. J. & Brown, M. A. (2004). Market failures framework for defining the government’s role in energy efficiency. Joint Institute for Energy and Environment. Report Number: JIEE, 2.
  • Coase, R. H. (1960). The Problem of Social Cost. Journal of Law and Economics, 3(1), 1-44.
  • Collins, R. (2006). Taking the high ground: The struggle for ideas in the UK broadcasting policy. Centre for Research on Socio-Cultural Change Working Paper Series, (20).
  • Collins, R. Finn, A. McFadyen, S. Hoskins, C. (2001). Public service broadcasting beyond 2000: is there a future for public service broadcasting?. Canadian Journal of Communication, 26(1), 3-15.
  • Cox, B. (2004). Free for All? Public Service Television in the Digital Age. London: Demos.
  • Davies, G. (2005). The BBC and Public Value. In Helm, D. (Ed.) Can the Market Deliver? Funding Public Service Television in the Digital Age (129-150). Indiana University Press.
  • Dijk, M. V. Nahuis, R. & Waagmeester, D. (2006). Does Public Service Broadcasting Serve The Public? The Future of Television in the Changing Media Landscape. De Economist, 154(2), 251-276.
  • Digital News (2011). Western Europe digital TV penetration to reach 99% by 2016. http://www. digitaltvnews.net/?p=19181 (15. 08. 2011).
  • Elstain, D. (2005). Public Service Broadcasting in the Digital Age. Economic Affairs, 25(4), 68-70.
  • Gibson, O. (2008). Survey blow to BBC as public question case for licence fee. The Guardian. http:// www.guardian.co.uk/media/2008/aug/18/bbc.television3?INTCMP=SRCH (18. 08. 2011).
  • Graham, A. (1998). Broadcasting Policy and the Digital Revolution. The Political Quarterly, 69(B), 30-42.
  • Hamilton, J. T. (1998). Channeling Violence: The Economic Market for Violent Television Programming. United Kingdom: Princeton University Press.
  • Hamlin, A. (1993). Public Expenditure and Political Process. In Gemmell, E. (Ed.) The Growth of the Public Sector: Theories and International Evidence. Hants: Edwar Edgar.
  • Hargreaves-Heap, S. P. (2005). Television in a digital age: what role for public service broadcasting?. Economic Policy, 20(41), 112-157.
  • Helm, D. (2005). Consumer, Citizens and Members: Public Service Broadcasting and the BBC. In Helm, D. (Ed.) Can the Market Deliver? Funding Public Service Television in the Digital Age (1-21). Indiana University Press.
  • Hoskins, C. McFadyen, S. & Finn, A. (2004). Media Economics Applying Economics to New and Traditional Media. California: Sage.
  • Jonathan, R. (2008). More people get news from web than TV or print. The Sunday Times. http:// technology.timesonline.co.uk/tol/news/tech_and_web/article4559162.ece. (17. 08. 2011).
  • Laffont, J. J. (2008). Externalities. In Durlauf, S. N. Blume, L. E. (Eds.) The New Palgrave Dictionary of Economics. http://www.dictionaryofeconomics.com/article?id=pde2008_ E000200. (11. 08. 2011).
  • Lindstädt, N. (2010). Germany’s PSB Going Online - Is There an Economic Justification for Public Service Media Online?.
  • Lipsey, D. (2004). The BBC and Public Value Commentary by Lord David Lipsey. Retrieved from http://www.smf.co.uk/wp-content/uploads/2004/12/Publication-The-BBC-and- Public-Value.pdf
  • Mitchell, R. C. & Carson, R.T. (1989). Using surveys to value public goods: the contingent valuation methods. Resources for the Future.
  • Ofcom (2011). Annex 11: Market Failure in Broadcasting. Retrieved from http://stakeholders. ofcom.org.uk/binaries/consultations/psb2_1/annexes/annex11.pdf
  • Office for National Statistics (2010). The impact of new media.: Television. Retrieved from https://moodle.queenelizabeth.cumbria.sch.uk/pluginfile.php/238435/mod_resource/ content/0/83%20TV%20-%20impact%20new%20media.pdf. (17.07.2011).
  • Papathanassopoulos, S. (2002). European Television in the Digital Age. Oxford: Polity.
  • Prat, A. & Strömberg, D. (2005). Commercial Television and Voter Information. CEPR Discussion Papers 4989.
  • Peacock, A. (2000). Market Failure and Government Failure in Broadcasting. Economic Affair, 20(4), 2-6.
  • Putnam, R. (2000). Bowling Alone: The Collapse and Revival of American Community. New York: Simon & Schuster.
  • Stiglitz, J. (2000). Economics of the Public Sector, 3rd ed. New York: W. W. Norton and Company.
  • The Statistics Portal (2016). Share of television households with digital television reception in European countries in 2016. https://www.statista.com/statistics/427707/digital-tvpenetration- european-countries/ (10. 11. 2016).
  • von Hagen, J. & Seabright, P. (2007). Introduction: the future of economic regulation in broadcasting market. In Seabright, P. & von Hagen, J. (Eds.) The Economic Regulation of Broadcasting Markets – Evolving Technology and Challenges for Policy (3-10). Cambridge University Press.