DESTINATION MARKETING ACTIVITIES FOR SUSTAINABLE URBAN DEVELOPMENT (FOLLOWING THE EXAMPLE OF THE TOWN OF PLEVEN)
This article aims to present the
specific characteristics of destination marketing as a tool for sustainable
urban development; to explore, analyse and assess the cultural tourism
potential of the town of Pleven, Bulgaria, and to conceptualize a model of
integrated marketing strategy to promote the town of Pleven as a destination
for cultural tourism.
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- Başlangıç: 2015
- Yayıncı: YILDIZ TEKNİK ÜNİVERSİTESİ