Proceeding from the materials of published works on the topics range of the research and supplementing them with her own studies, the author singles out the healthy lifestyle discourse prevailing in the Russian student environment which is made up by the existing life experience of students, their communicative practices and represents a conscious or unconscious imbalance of practices in their daily life toward health risk factors. It has been found out that in spite of their realizing the risk factors that may affect their health in the future, Russian students are not eager to become champions of healthy behavior by default. Sociological research has found a need in the students of assistance and support for their informal efforts of implementing healthy behavior into their daily lifestyle. Moreover, in this social and demographic group the demand has been revealed for an "external organizer" of healthy lifestyle, which speaks about the social skills of "healthy behavior" being not formed at an earlier age. The research conducted places to the foreground the urge of massively involving students into the development and fulfillment of social projects associated with healthy lifestyle directly in their home university environment