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INVESTIGATION OF THE RELATIONSHIP BETWEEN ATTITUDE AND IMPRESSION MANAGEMENT IN UNIVERSITY STUDENTS

INVESTIGATION OF THE RELATIONSHIP BETWEEN ATTITUDE AND IMPRESSION MANAGEMENT IN UNIVERSITY STUDENTS

Purpose- The aim of this study is to reveal the relationship between attitude and impression management based on their thoughts on impression management while revealing the relationship between attitude and impression management among university students. Methodology- For this purpose, a survey was conducted with students within the body of Trakya University, Keşan Yusuf School of Applied Sciences, and the results were evaluated. Findings- According to the results obtained, between the “Positive Approach” sub-dimension towards attitude and “Self Promotion” for the impression management sub-dimension, it is positive, moderate and significant; It is understood that there is a positive, strong and meaningful relationship between the “Negative Approach” sub-dimension towards attitude and “Intimidation” towards the impression management sub-dimension. Conclusion- Accordingly, the students who show “Positive Approach” adopt the impression management of “Self Promotion”; It is revealed that the students who have a "Negative Approach" have adopted the impression management of " Intimidation".
Keywords:

Impression management, social perception, attitude, positive approach self promotion,

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Journal of Management Marketing and Logistics-Cover
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 2014
  • Yayıncı: PressAcademia
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