TÜRKİYE’DE YAYGIN KULLANILAN WEB PORTALLARININ KULLANICI HİSLERİNE DAYANILARAK KANSEİ MÜHENDİSLİĞİ İLE DEĞERLENDİRİLMESİ

Türkiye’de yaygın olarak kullanılan web portallarının kullanıcı algı ve hislerine dayandırılarak karşılaştırılması ve değerlendirilmesi çok boyutlu bir problemdir. Bu problem, kullanıcı odaklı, ergonomi ve bilgisayar bilimleri tabanlı bir mühendislik yaklaşımı olan Kansei Mühendisliği kullanılarak çözülmüştür. Web portallarının kullanıcılarda uyandırdığı profesyonellik hissi ile profesyonellik hissini yansıtan Kansei kelimeleri arasındaki ilişkiyi açıklamak için sıralı lojistik regresyon modeli geliştirilmiştir. Ayrıca web portalları, kullanıcı hisleri bakımından varyans analizi kullanılarak karşılaştırılmıştır. Sonuç olarak, web portalı tasarımcıları için önemli çıkarsamalar ve öneriler sunulmuştur.

Anahtar Kelimeler:

Kansei Mühendisliği, Sıralı lojistik regresyon, Web tasarımı, Kullanıcı algı/hisleri

EVALUATION OF POPULAR WEB PORTALS IN TURKEY BASED ON USERS’ FEELINGS VIA KANSEI ENGINEERING

The comparison and evaluation of web portals widely used in Turkey is a multi-dimensional problem. This problem is solved by using the Kansei engineering which a user-oriented engineering approach based on ergonomics and computer science. To describe the relationship between professionalism feeling evoked by web portals on users and kansei words that reflect professionalism feeling, the ordinal logistic regression model was developed. In addition, web portals were compared using analysis of variance in terms of users’ feelings. As a result, important conclusions and recommendations are presented toweb portal designers.

Keywords:

Kansei Engineering, Ordinal Logistic Regression, Web Design, User’s perceptions/feelings,

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