FACTORS INFLUENCING CONSUMER PREFERENCES ON NATURAL AND NON-NATURAL COSMETICS IN TURKEY

The individual consumer has a set of preferences and values whose determination is outside the realm of economics. Consumer makes decisions by allocating their scarce income across all possible goods in order to obtain the greatest satisfaction. Formally, consumers maximize their utility subject to budget constraint. Natural and organic cosmetics create a global trendsetter with its market growth. The changing values of the society are the primal reason why cosmetics go green. Today’s consumers prefer to avoid toxic ingredients by using natural and organic cosmetics. The two largest markets for pure natural and organic cosmetics are in North America and Europe and The Turkish market is one of the most exciting and dynamic markets in Europe at present. In this study it is examined the factors influencing consumer preferences on Natural and Non- Natural Cosmetics Products in Turkey

Keywords:

Consumer Preference, Consumer Behavior Cosmetics,

PDF

___

Customer Perception and Product Strategy (2013), http://www.thomasnet.com/ articles/engineering-consulting/perception-product-strategy, [Accessed 27.06.
Cox, James C. and David M. Grether (1996), ‘The Preference Reversal
Phenomenon: Response Mode, Markets, and Incentives’, Economic Theory, 7 (3), pp.381- 405. E-How Website (2013), http://www.ehow.com/about_6572429_definition- consumer-motivation.html#ixzz2fPYsa4fa, [Accessed 24.07.2013].
FDA, U.S. (2013), http://www.fda.gov/Cosmetics/ProductandIngredientSafety/
ProductInformation/ucm203078.htm, [Accessed 21.08.2013].
Gilbert A. Churchill, Jr. and George P. Moschis (1979), “Television and Interpersonal Influences on Adolescent Consumer Learning”, Journal of
Consumer Research, Vol. 6, No. 1, pp. 23-35. Goodwin, Cathy, Kelly L. Smith, and Susan Spiggle (1990) ,"Gift Giving:
Consumer Motivation and the Gift Purchase Process", in NA - Advances in Consumer Research Volume 17, eds. Marvin E. Goldberg, Gerald Gorn, and Richard W. Pollay, Provo, UT : Association for Consumer Research, pp. 690-698. Hoch, Stephen J. and Young-Won Ha (1986), “Consumer Learning: Advertising and the Ambiguity of Product Experience”, Journal of Consumer Research Vol. 13, No. 2, pp. 221-233.
Hoffmann, Ruben (2000), "Country of origin – a consumer perception perspective of fresh meat", British Food Journal, Vol. 102 Iss: 3, pp.211 – 229.
Imram, Nazlin (1999), "The role of visual cues in consumer perception and acceptance of a food product", Nutrition & Food Science, Vol. 99 Iss: 5, pp.224
Kassarjian, Harold H. (1971), Personality and Consumer Behavior: A Review,
Journal of Marketing Research, Vol. 8, No. 4, pp. 409-418. Kurtzman, Joseph, John Zauhar (2005), “Sports tourism consumer motivation”,
Journal of Sport & Tourism, Volume 10, Issue 1. Natural Makeup (2010), http://www.newsmax.com/FastFeatures/makeup- cosmetics-organic-cleanser/2010/11/18/id/377487,[Accessed 24.08.2013].
Röhr, A., K. Lüddecke, S. Drusch, M.J. Müller, R.V. Alvensleben (2005) “Food quality and safety––consumer perception and public health concern”, Food
Control Journal, Volume 16, Issue 8, pp.649–655. Ruth, M.W. and Joe Morris Yeung (2001), "Food safety risk: Consumer perception and purchase behaviour", British Food Journal, Vol. 103 Iss: 3, pp.170-187.
Schneider, Günther, Sven Gohla, Jörg Schreiber, Waltraud Kaden, Uwe Schönrock, Hartmut Schmidt-Lewerkühne, Annegret Kuschel, Xenia Petsitis, Wolfgang Pape, Hellmut Ippen and Walter Diembeck (2005), "Skin Cosmetics" in
Ullmann's Encyclopedia of Industrial Chemistry, Weinheim: Wiley-VCH. Shergill, Gurvinder, Jung-Hsin Kuo (2011), “Country of Origin Effects on
Consumers’ Perceptions of Cosmetic Brands”, Anzmac 2011 Conference
Proceedings, Australia. Solomon, Michael R. (2013), Consumer Behavior, Buying, Having and Being, Essex: Pearson.
Ward, Scott, Daniel Wackman (1971), “Family and media influences on adolescent consumer learning”, American Behavioral Scientist, Vol 14(3), pp.415
Webster's Revised Unabridged Dictionary (1913), C. & G. Merriam Co.