Uluslararası Öğrencilerin Üniversite Web Sitesine Yönelik Tutumları İle Üniversite Çekiciliği Arasındaki İlişki

Bu çalışmanın amacı uluslararası öğrenci algılarına göre, üniversite web sitesine yönelik tutum ile üniversite çekiciliği arasındaki ilişkiyi incelemektir. Çalışmanın katılımcılarını 2016-2017 eğitim öğretim yılında Kocaeli üniversitesine kayıt yaptıran 134 uluslararası öğrenci oluşturmaktadır. Veriler Web Sitesi Tutum Ölçeği ve Örgütsel Çekicilik Ölçeği kullanılarak toplanmıştır. Veriler Pearson momentler çarpımı korelasyon analizi kullanılarak analiz edilmiştir. Sonuçlar uluslararası öğrencilerin web sitesine yönelik tutumları ile üniversitenin çekiciliği arasında olumlu bir ilişki olduğunu göstermiştir. Çalışmanın sonuçlarına dayalı olarak bazı önerilerde bulunulmuştur.

Anahtar Kelimeler:

Uluslararası Öğrenci, Üniversite Web Sitesi, Örgütsel Çekicilik, Üniversite

The Relationship between International Students` Attitude toward the University Website and University Attractiveness

The purpose of this study is to investigate the relationship between international students’ attitudes toward the official website of university and their perception of university attractiveness. The participants of the study consisted of 134 international students registered at Kocaeli University in 2016-2017. Data were collected through the Attitude toward the Site Scale and the Organizational Attraction Scale. The data were analyzed using Pearson's product-moment correlation analysis. The findings indicated that there was a positive relationship between international students’ attitudes toward the university website and the attractiveness of the university. Based on the results, some suggestions and practical implications were offered in the study.

Keywords:

International Students, University Websites, Organizational Attractiveness, University,

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