Medyalar Arası Gündem Belirleme Araştırmalarında Yöntem ve Kuram
Bu makale medyalar arası gündem belirleme (intermedia agenda setting)çalışmalarına ilişkin yöntemi ve bu yöntemi temellendiren bilimsel bilgi birikiminiçözümlemeyi amaçlamaktadır. Bu doğrultuda, ‘Web of Science arama motoru kullanılarakseçilmiş olan 24 makalenin yöntem bölümleri, nitel bir değerlendirme ile tablolaştırılarakçözümlenmiştir. Söz konusu tabloda, birinci düzey, ikinci düzey niteliksel gündem belirlemeçalışmaları ile üçüncü düzey gündem belirleme çalışmalarının temel varsayımlarınınörtüştüğü, hatta yönteme eklenmiş yeni teknikler olmasına rağmen araştırmaların birbirinebenzer bir yaklaşımla tasarlandığı görülmüştür. Düzeyler arasında geçişin bir paradigmakırılmasından çok, zaman içinde kurama ve yönteme eklenmeler ile gerçekleşen evrimselbir süreç olduğu sonucuna varılmıştır. Çalışmaları temellendiren kuramsal tartışmalarınise temel metinlere gönderme yaptığı, McCombs gibi kurucu kuramcılara referans vererektartışıldığı ve kuramsal çatıların bu temel üzerine inşa edildiği anlaşılmıştır
Method and Theory in Intermedia Agenda Setting Studies
This article aims to analyze the method of intermedia agenda setting studies and the academic knowledge, based on this method. In this respect, method sections of 24 articles selected using the ‘web of Science ‘ search engine were tabulated and analyzed with a qualitative evaluation. In this table, it was observed that the basic assumptions of the first level, second level qualitative agenda setting studies and the third level overlap, and although there are new techniques added to the method, the research is designed with a similar approach. It has been concluded that the transition between levels is an evolutionary process that takes place over time, rather than a paradigm break. İt is understood that the theoretical discussions that are based on the studies refer to the basic texts, that they refer to the founding theorists such as McCombs and that the theoretical roofs are built on this basis.
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