TRAVELER'S IDLE TIME AND THE VALUE CHAIN AT AIRPORTS

Global ticaret ve turizm güdümünde artan hava trafiğinin sebep olduğu yoğunluk, hava yolcularının havaalanlarında giderek daha çok zaman geçirmesine sebep olmaktadır. Havaalanları ise rekabetçi olup, havayolu şirketlerini kazanabilmek için, havacılık gelirlerini giderek düşürmek zorunda kalmaktadırlar. Bununla beraber transit yolculuklar, check-in, pasaport ve güvenlik kontrolü ile bagaj için olan bekleme süreleri düşünüldüğünde, hava yolcularının değer yaratmayan boş zamanları göze çarpmaktadır. Üstelik bu sebeple ortaya çıkan memnuniyetsizlik, ilgili havaalanlarının sevilmemesine ve buralarda elde edilen diğer ticari gelirlerin de düşmesine sebep olmaktadır. Ayrıca yolcuların değişken profili havaalanlarındaki ticari işletmeler için yoğun bir envanter maliyeti de oluşturmaktadır. Bu sebeplerden ötürü, havaalanlarına sürdürülebilir bir değer zinciri sağlayabilmek amacı ile, akıllı telefon platformları ile çalışan, Gate Ø adında yenilikçi ve entegre bir sistem önerilmiştir. Akabinde bu stratejik yaklaşımın sunduğu potansiyel, değer zinciri analizi ile incelenerek, başarılı bir şekilde gösterilmiştir

HAVA YOLCULARININ BOŞ ZAMANLARI VE HAVAALANINDAKİ DEĞER ZİNCİRİ

There is a high growth in the air traffic supported by the global trade and tourism and due to airport congestion travelers are spending more time at airports, which are competing to attract airlines with lower aeronautical costs reducing their profitability. The growing transit time spent at airports together with the waiting time in front of check-in, passport, security control or baggage claim is an idle time of the air traveler, which is not generating any value. The perception of waiting is also mostly negative, that the associated airports are disliked, leading to loss of revenue in commercial offerings. Another problem is that due to the high variety in the customer profile, the shops at the airports need to carry a high inventory over a wide spectrum of items required, which is not creating any value as well. Thus in order to deliver a sustainable value chain at the airport, an innovative customer focused integrated approach is proposed herewith, based on a smart phone platform called Gate Ø, facilitating the idle times of the air traveler. This strategic approach is evaluated successfully within a value chain analysis showing up its potential across the value chain stakeholders

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