ALICI-TEDARİKÇİ ENTEGRASYON STARTEJİLERİ İÇİN KAVRAMSAL TASARIM GELİŞTİRİLMESİ VE SÜRDÜRÜLEBİLİRLİK ÇERÇEVESİNDE TEDARİKÇİ SEÇİM KRİTERLERİ İLE ENTEGRASYON STRATEJİLERİNİN İLİŞKİLENDİRİLMESİ
Son yıllarda firmaların ve ortaklarının çevresel ve sosyal sorumlulukları kapsamında göstermiş oldukları farkındalık, diğer bir değişle sürdürülebilirlik, işletmeler için son derece önemli bir konu haline gelmiştir. Artık firmalar tedarikçilerini değerlendiriken sadece ekonomik performansını değil, aynı zamanda tedarikçilerinin çevresel ve sosyal boyutlardaki göstermiş olduğu performanslarını da göz önünde bulundurmaktadır. Diğer yandan firmalar rekabet gücünü arttırmak ve tamamlayıcılık yetenekleri kazanmak amacıyla tedarikçileri ile yakın ilişkiler tesis etmek istemektedir. Bu makalede literatürde var olan pek çok entegrasyon stratejisi incelenmiştir. Ancak yapılan araştırma çerçevesinde, entegrasyon stratejilerinde hem sürdürülebilirliğin dikkate alındığı hem de entegrasyon stratejileri ile tedarikçi seçim kriterlerinin ilişkilendirildiği bir çalışma bulunamamıştır. Bu nedenle bu makalede iki çalışma alanı bulunmaktadır. İlk olarak, varolan literartüre dayanarak satın alıcının perspektifinden sürdürülebilirliğin gözetildiği alıcı-tedarikçi entegrasyon stratejileri geliştirilmiştir.Daha sonra geliştirilen stratejiler ile tedarikçi seçim kriterleri ilişkilendirilmiştir. Spesifik bir entegrasyon seviyesinde tedarikçi seçim kriterinin kullanım gerekliliğine karar vermek için varolan bir bulanık ağırlıklandırma metodu kullanılmıştır.Entegrasyon seviyesine gore seçim kriterlerine nasıl karar verileceği konusunda firmalara yol gösterici olması açısından Elektrik-Elektronik sektöründe uygulama yapılmıştır.
A CONCEPTUAL FRAMEWORK FOR BUYER-SUPPLIER INTEGRATION STRATEGIES AND THEIR ASSOCIATION TO THE SUPPLIER SELECTION CRITERIA IN THE LIGHT OF SUSTAINABILITY
In recent years, considering the evolution of consciousness about firms’ and their partners’ environmental andsocial responsibility, briefly sustainability, has become an important theme for enterprises. Henceforth, whileevaluating the suppliers, not only economic performance, but also environmental and social dimensions ofsuppliers should be taken into account by the firms. On the other hand, firms often establish closer relationshipwith their suppliers in order to improve their competitiveness and to take advantage of complementary skills. Inthis paper, it is observed that too many integration strategies have been developed in the literature. However, toour knowledge, in almost all of these integration strategies, sustainability and association of strategy withsupplier selection criteria have not been taken to the agenda. Therefore, the aim of this paper is twofold. First,we propose a classification for buyer-supplier integration strategies from buyers’ perspectives; second, we puteffort to associate integration strategies with supplier selection criteria. An existing fuzzy weightened method isshown for determining whether criterion is important or not for a specific integration level. An actual evaluationis performed in Turkish Electrical and Electronics Industry to guide firms about how they decide selectioncriteria according to integration level.
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