TURİZMDE KURUMSAL HABİTUS: ÖZEL ÜNİVERSİTE VE DEVLET ÜNİVERSİTESİ ARASINDA BİR KARŞILAŞTIRMA

Habitus, bireylerin tabi olduğu ve sosyal benliklerini geliştirdikleri alanlarda, bu alanların kuralları olarak yeniden üretilmiş ve bireylerin bilinçaltından kaynaklı eğilimlerinin bir ürünü olan yapıdır. Pek çok alanda varlık bulabilen habitus, kurumlarda da varlığını sürdürmektedir. Kurumlar arası habituslar ise değişkenlik gösterebilmektedir. Mevcut çalışmada biri özel üniversite, biri devlet üniversitesi olan iki kurumun turizm birimlerinde, habituslarının bir göstergesi olan etkinlikler incelenmiştir. Bu doğrultuda her iki kurum arasındaki ortak ve ayrı yönelimler ve bu yönelimlerin öğrenci eğilimlerini nasıl şekillendireceği belirlenmeye çalışılmıştır. Araştırma sonuçlarına göre, devlet üniversitesi ve özel üniversitelerin turizm birimlerinin paydaşlarına yaklaşım biçimleri ve dolayısıyla sosyal imajları arasında farklılıklar olduğu görülmüştür. Bu farklılıkların öğrenci eğilimlerinde temel olarak hangi davranış biçimi veya beklentiye yol açacağı netleştirilmiştir. Sonuç kısmında çalışmanın alana olası teorik katkısı ve sonuçların turizm birimlerinde faaliyet gösteren öğretim elemanları tarafından ne şekilde kullanılabileceğine yer verilmiştir.

INSTITUTIONAL HABITUS IN TOURISM: A COMPARISON BETWEEN PRIVATE AND PUBLIC UNIVERSITIES

Habitus is a structure that is reproduced as the rules of these areas in areas to which individuals are subject and develop their social selves, and is a product of individuals' subconscious tendencies. Habitus, which can be found in many areas, continues its existence in institutions as well. Inter-institutional habitus may vary. In the current study, the activities that are an indicator of their habitus in the tourism units of two institutions, one of which is a private university and the other a state university, were examined. In this direction, it has been tried to determine the common and separate orientations between both institutions and how these orientations will shape student tendencies. According to the results of the research, it has been seen that there are differences between the approaches of public and private universities to the stakeholders of tourism units and therefore their social images. It has been clarified that these differences will basically lead to which behavior or expectation in student tendencies. In the conclusion part, the possible theoretical contribution of the study to the field and how the results can be used by the instructors operating in tourism units are given.

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