Spor Organizasyonlarındaki Lojistik Faaliyetlerin Katılımcı Memnuniyetine Etkisi

Spor organizasyonlarında lojistik faaliyetler ve bu faaliyetlerin katılımcı memnuniyeti üzerindeki etkisi literatürde ölçülmemiştir. Çalışma, bu konuda literatüre katkı sağlaması açısından önem teşkil etmektedir. Bu nedenle çalışmanın temel amacı, spor organizasyonlarındaki lojistik faaliyetlerin katılımcı memnuniyeti üzerindeki etkisini ölçmektir. Sapanca Kürek Parkuru’nda düzenlenen Ulusal Kürek Şampiyonası, uygulama alanı olarak seçilmiştir. Ankete 111 katılımcı dahil olmuştur. Çalışma, spor organizasyonlarındaki lojistik faaliyetlerin katılımcı memnuniyeti üzerindeki etkisini, kısmi en küçük kareler yapısal eşitlik modellemesi (PLS-SEM) ile analiz etmektedir. Çalışmada analiz için SmartPLS 3 kullanılmıştır. Çalışmanın temel bulgusu, lojistik faaliyetlerin katılımcı memnuniyeti üzerinde etkili olduğudur. Elde edilen sonuca göre %44,5 (R2) ile lojistik faaliyetlerin katılımcı memnuniyeti üzerinde en güçlü etkiye sahip olduğunu söylemek mümkündür. Bu sonuç, kürek sporu organizasyonlarını organize eden yöneticilere rehberlik edecektir.

Anahtar Kelimeler:

Spor Organizsyonları, Kürek Sporu, Lojistik Faaliyetler, Katılımcı Memnuniyeti, Şampiyonalar

The Effect of Logistics Activities on Participant Satisfaction in Sports Organizations

Logistics activities in sports organizations and the effect of these activities on participant satisfaction have not been measured in the literature. The study to be carried out is important in terms of contributing to the literature on this subject. So that, the main purpose of this study is to measure the effect of logistics activities in sports organizations on participant satisfaction. The National Rowing Championships on the Sapanca Rowing Course were chosen as the application area. The number of respondents to the survey was 111. The study analyses the effect of logistics activities in sports organizations on participant satisfaction with partial least squares structural equation modeling (PLS-SEM). The study was analyzed by SmartPLS 3. The main finding of the study is that logistics activities have an impact on participant satisfaction. According to the result, it is possible to say that 44.5% (R2) indicate logistics activities have the strongest effect on participant satisfaction. This result will guide the managers for organizing rowing sports organizations.

Keywords:

Sport Organizations, Rowing, Logistics Activities, Participant Satisfaction, Championships,

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