Otel İşletmelerinde Yenilik Ölçeği Geçerlilik ve Güvenilirlik Çalışması

Ülkelerin ekonomilerinde önemli bir paya sahip olan turizm işletmeleri, küresel ve ulusal boyuttaki değişim ve gelişimlerden çok hızlı etkilenmektedir. Turizm sektöründe yer alan işletmeler, küresel ve ulusal boyuttaki değişimin etkilerini olumlu şekilde yönetmek, değişen ve gelişen çevre koşullarına uyum sağlayabilmek ve sektörde rekabet üstünlüğü sağlamak amacıyla stratejik bir araç olarak yenilik yönetiminden yararlanmaktadır. Hizmet sektörü içerisinde yer almanın da beraberinde getirdiği emek yoğun olma, stoklanamama ve ayrılmazlık gibi bazı özellikler, otel işletmelerinde yenilik kavramını diğer sektörlerden farklılaştırmaktadır. Bu araştırmanın amacı, otel işletmelerinde yeniliğe ilişkin geçerli ve güvenilir bir ölçek geliştirmektir. Bu amaçla yapılan araştırmada, Anadolu Üniversitesi’nde uzaktan öğrenim gören ve aynı zamanda otel çalışanı olan öğrenciler araştırma evreni olarak belirlenmiş, çevrimiçi anket tekniği ile toplam 546 öğrenciden elde edilen veriler analiz edilmiştir. Yapılan analizler sonucunda, otel işletmelerinde yeniliğin teknik yenilik ve yönetsel yenilik olmak üzere iki alt boyuttan oluştuğu belirlenmiştir. Geliştirilen ölçeğin ilgili literatüre otel işletmelerinde yeniliğin türlerinin belirlenmesi açısından katkı sağlayabileceği düşünülmektedir.

Anahtar Kelimeler:

Yenilik, Yenilik yönetimi, Teknik yenilik, Yönetsel yenilik, Otel işletmeleri

Validity and Reliability Study of Scale of Innovation in Hotel Businesses

Tourism businesses, which have an important share in the economies of countries, are rapidly affected by global and national changes and developments. Businesses in the tourism sector benefit from innovation management as a strategic tool in order to positively manage the effects of change, adapt to changing environmental conditions and provide competitive advantage. In the tourism sector some features such as labor intensive, inability to stock and inseparability differentiate the concept of innovation in the hotel businesses from other sectors. The aim of this research is to develop a valid and reliable scale for innovation in hotel businesses. In the research, students who study distance education at Anadolu University and who are also hotel employees were determined as the research universe, and the data obtained from a total of 546 students were analyzed with the online survey technique. As a result of the analysis, it has been determined that innovation in the hotel businesses consists of two dimensions: technical innovation and managerial innovation. The scale can contribute to the literature in terms of determining the types of innovation in hotel businesses.

Keywords:

Innovation, Innovation management, Technical innovation, Managerial innovation, Hotel businesses,

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