RHETORIC AND PUBLIC DIPLOMACY: ANALYSIS OF A DOUBLE DIMENSIONAL LINK
Sosyal bilimlerin birçok alanında söylem ve ondan üretilen anlamların belirli sosyal vasıflar taşıdıkları ve güç etkisi yarattıkları artarak kabul gören bir yaklaşım olarak karşımıza çıkmaktadır. Temsil ve iletişim adına bir ayna ve bir araç olma fonksiyonunun ötesinde dil, çeşitli sosyal eylemleri gerçekleştirmek ve sosyal "gerçeklikler" inşa etmek ya da yeniden inşa etmek için enstrümental olarak da kullanılmaktadır. İkna etme, onaylama ve haklı çıkarma amacına yönelik kullanılan dili ifade eden retorik de aynı çifte fonksiyona sahiptir. Bu çalışmada dilin bir formu olan retorik ve kamu diplomasisi arasındaki ilişkiyi analiz etmektedir. Çalışma boyunca retorik ile kamu diplomasisi arasında çift boyutlu bir bağ olduğu savunulmaktadır. Bu bağın birinci boyutu, bir kavram olarak kamu diplomasisinin retorik analizi ile ilişkilidir. Retorik ve kamu diplomasisi arasındaki bağın ikinci boyutu ise kamu diplomasisi uygulamalarında retoriğin nasıl kullanıldığı hususuna işaret etmektedir.
RETORİK VE KAMU DİPLOMASİSİ: ÇİFT BOYUTLU BIR BAĞIN ANALİZİ
It has been gaining recognition in many fields of the social sciences that discourse and meanings generated from it have particular features and create kind of power impact. Beyond its function as a mirror and instrument of representation and communication, language is used as a tool to carry out social activities and to construct or re-construct social realities. Rhetoric as the language used to persuade, confirm and justify has the same dual function. This paper is primarily concerned with the relationship between rhetoric as a form of language and public diplomacy. It is argued in the paper that there is a double dimensional link between the two. The first dimension of this link is related to the rhetorical analysis of public diplomacy as a concept. The second dimension of the link between rhetoric and public diplomacy, on the other hand, indicates how rhetoric is used in public diplomacy practices to influence the publics of the other states in international politics.
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- Yayın Aralığı: Yılda 3 Sayı
- Yayıncı: Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi
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RHETORIC AND PUBLIC DIPLOMACY: ANALYSIS OF A DOUBLE DIMENSIONAL LINK
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