SAVAŞ PROPAGANDASINDA UYGULANAN SEMANTİK ŞİDDET ÜZERİNE

Çalışmada propagandada uygulanan “sözleri çarpıtma ve tahrip etme” tekniği “semantik şiddet” kavramıyla açıklanmaya çalışılmaktadır. Semantik şiddet, öncellikle dilsel yapılara uygulanan şiddettir; kavramların geleneksel ve alışagelmiş anlamlarına, tanımlarına, çağrışımlarına ve semantik bağlamlarına yönelik yapılan değişikliktir. Araştırmada gösterge bilimsel ve semantik analiz teknikleri temelinde semantik şiddet uygulamasının mekanizması, koşulları ve türleri incelenmektedir. Bu doğrultuda Rusya-Ukrayna çatışması esnasında kullanılan ve çok kısa zaman içinde iki dost halkın birbirine düşman duruma gelmesini sağlayan ifadelerin analizi yapılmaktadır. Değerlendirmede, semantik şiddet uygulamasının dilin en temel olan anlamlandırma ve iletişim sağlama fonksiyonlarını zorlaştırdığına ve toplumsal yaşam üzerinde çeşitli olumsuz etki yarattığına vurgu yapılmaktadır.

Anahtar Kelimeler:

Semantik Şiddet, Propaganda, Gösterge, Dil, Savaş, Söylem

ON SEMANTIC VIOLENCE APPLIED IN THE WAR PROPAGANDA

The study aims to explain the technique of distorting and destroying the words, applied in propaganda, by the concept of semantic violence. Semantic violence is violence against language structures, in which traditional and generally accepted meanings, definitions, associations, and semantic contexts of concepts are subject to change. The research examines the mechanism, conditions and types of semantic violence using semiotic and semantic analysis techniques. For this purpose, we analyze a number of expressions used during the Russian-Ukrainian conflict, which influenced the sharp increase in hostility between two friendly nations. In the results, we point out that the practice of semantic violence impedes the basic functions of language such as cognition and communication, and thus negatively affects social life.

Keywords:

Semantic Violence, Propaganda, Sign, Language, War, Discourse,

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