In Regards to Higher Education Strategy, Assessment of Educational Activities in Public Universities: The Case of Turkey

Problem Statement: With the increasing importance of information and research, the importance of education and training has also increased. Especially in higher education institutions, educators have started to instruct students in accordance with the requirements of the modern era, and universities have influenced the international and national competitive powers in the educational domain. Nowadays, universities in developed countries are not only the organizations that execute education and training services, but they are also the institutions that produce more academic studies to enhance their environments, contribute to society through their projects, and integrate with business and industry organizations. In connection with these goals the higher education sector can improve the performances of many universities and reconstruct them by changing and improving conditions. These changes can only be possible with appropriate strategies.Purpose of the Study: This study reveals the present situation regarding education in public universities and aims to determine strengths, weaknesses, opportunities, and threats. Within the framework of Turkey’s higher-education strategy, the current state of the universities is discussed and certain suggestions were made.Method: Considering that the main field of activity in universities is “training and education”, the public universities in Turkey have been evaluated in this study via a content analysis of the strategic plans of “training and education activities”.  In total, the plans of 90 out of 103 state universities were analyzed according to a qualitative analysis. The dataset obtained was converted into numbers by means of the SPSS 15.0 program using frequency analysis.Results and Findings:  Assessing the dataset obtained, one third of the universities stated that “maintaining a diversity of programs, enhancing social activities, achieving a close interaction between the students and academicians, and increasing quality and accreditation” were among their strengths. As for their weaknesses, “inadequacy of interaction with graduates; inadequacy of social fields; inadequacy of health, culture, and sport facilities; inadequacy of foreign language education; inadequacy of library opportunities; scarcity of graduate programs; inadequacy of psychological counseling and guidance services; inadequacy of scholarship support; scarcity of application-oriented studies; and inadequacy of educational material” were listed. Nearly half of the universities regard “exchange programs” as opportunities, and they focus on the “Bologna Process and Exchange”. On the other hand, “increasing the number of public and private universities” is seen as a threat.Conclusions and recommendations: As a result of the study, the categories for strengths in the higher education strategy include “education field, social activity, life culture, and communication”. The weaknesses mentioned by the universities, as stated in the higher-education plan, can be strengthened with the strategies involving “physical opportunities, communication, social activities, life culture, scholarship and part-time work opportunities, student satisfaction, and educational implementations”. For the eradication of the threats, one of which is the increasing number of public and private universities, educational strategies can be implemented at the correct times within the framework of the Bologna Process”.Key Words: Instruction, Organization, Strategic Planning, University SWOT Analysis 

___

  • Aklan, C. (1989). Egitim ortamları [Education environments], No: 85,Ankara: Ankara Universiteleri Egitim Fakültesi.
  • Bayrak, C., & Senis B.F. (2009). Kitlesel egitim ile bireysel egitimin bulusmasi ag tabanli egitim ile bireysellestirilmis öğrenmeyi desteklemek: Turkiye’nin 2023 vizyonunda universiteye giris sistemi [Meeting of mass education with ındividiual education supporting ındividual learning with web based training: university placement system of Turkey under 2023 vision], Turkiye’nin 2023 Vizyonunda Vakif Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Buget, U. (2008). Turkiye’nin 2023 vizyonunda vakif universiteleri [Waqf universities within the framework of Turkey’s 2023 vision], Turkiye’nin 2023 Vizyonunda Vakİf Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Chareonwongsak, K. (1999). Reshaping universities for the future. The Journal of Futures Studies Strategic Thinking and Policy. 2 (1), 353-371.
  • Chen E., & Bruneski P. (2007). A guide to research tools swot analysis, recreation tourism research institute, Retrieved May, 2015, from http://web.viu.ca/rtri/SWOT%20Analysis.pdf (15.05.2015).
  • DeAngelis, R. (1998). The last decade of higher education reform in australia and france: different constraints, differing choices, in higher education politics and policies. In Currie J., Newson J. (Eds.), Universities and globalization: Critical perspectives Thousand Oaks, CA: Sage, 123-139.
  • Dyson, R.G. (2004). Strategic development and swot analysis at the university of warwick. European Journal of Operational Research 152, 631–640.
  • El Samani O., & El Sheikh İ. (2007). Sahra alti afrika ile yuksekogrenimde ortaklıga dogru [Towards cooperation with sub-saharan africa concerning higher education], Fatma Günce Kanlı (Çev.), 2. Uluslararasi Turk Afrika Konferansi.
  • Fiske J. (1990). İletisim calismalarina giris [Introduction to Communication Studies], S. İrvan (Cev.). Ankara: Ark.
  • Fried et.al. (2006). Summary of an extended comparative analysis on european private higher education. Higher Education in Europe, 31(1), 3-9.
  • Genc, Z., & Eryaman, Y. (2008). Degisen degerler ve yeni egitim paradigması [Changing Values and New Education Paradigm]. Afyon Kocatepe Universitesi Sosyal Bilimler Dergisi, 9(1), 89-102.
  • Hepkul, A., & Kagnicioglu, H. (1996). Veri tabanli pazarlama [Data based marketing]. Pazarlama Dünyasi, 6(34), 27-33.
  • Kaldirimci, N. (2003). Rekabet ve yonetim iliskisi [The relationship of competition and management], Mugla Universitesi, Rekabet Düzenlemeler ve Politikalar Kongresi, 15 (1) 117-129.
  • Kavak, Y. (1990). Kalkinmada oncelikli yörelerdeki yuksekogretim kurumlarinin cevreye donuk faaliyetleri [The region oriented activities of higher education ınstitutions in districts possessing priority in development], Ankara: Turkiye Ticaret Sanayi Deniz Ticaret Odalari ve Ticaret Borsalari Birligi.
  • Levine, A. (2001). (Ed. Levin Henry). Privatization in higher education: privatizing education: can the marketplace deliver choice, efficiency, equity, and social cohesion?. Westview Press, CO.
  • Lombardi, J., Craig, D. D., Capaldi, E. D., Gater, D. S., & Merdonça, S. L. (2001). Quality engines: the competitive context for research universities, USA: The Top America Research Universities An Annual Report.
  • Marshall, C., & Rossman, G. (2006). Designing qualitative research. (4th Edition), USA: Sage Publication.
  • Owlia, M., & Aspinwall, E., (1996). Quality assurance in education a framework for the dinemsions of the quality higher education, Quality Assurance in Education, 4 (2), 12–20.
  • Ozdem G., (2008). Turkiye’nin 2023 vizyonunda vakıf universiteleri: 1980 sonrasi uygulanan Yuksekögretim politikalarinda vakif universitelerinin yeri [The waqf universities in turkey’s 2023 vision: the places of waqf univiersities in the policies of higher education after 1980], Turkiye’nin 2023 Vizyonunda Vakif Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Report to the European Commission on Improving the Quality of Teaching and Learning in Europe’s Higher Education Institutions, (2013). Modernization of Higher Education.
  • Romero, L., & Rey D.E. (2002). Competition between public and private universities: quality, prices and exams”, project sec 2002-02606, Departamento de Economía, Universidad Carlos III de Madrid. Retrieved from http://www.cepr.org/meets/wkcn/3/3525/papers/Romero.pdf (10.10.2015).
  • Satish, K., & Sajjad A. (2008). Meaning aims and process of education. Delhi, India: Retrieved from https://sol.du.ac.in/Courses/UG/StudyMaterial/16/Part1/ED/English/SM-1.pdf (08.04.2015).
  • Soyler,İ. (2008). Turkiye’nin 2023 vizyonunda vakif universiteleri: egitim hizmetleri baglaminda vakif universitelerinin finansal ve vergisel sorunlari [The waqf universities in turkey’s 2023 vision, within the context of educational services, financial and tax based problems of waqf universities] Turkiye’nin 2023 Vizyonunda Vakif Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Soyler İ., Yuksekogretim finansmani: Turkiye’nin 2023 vizyonunda universiteye giris sistemi [finance of higher education: university placement system in turkey’s 2023 vision], Turkiye’nin 2023 Vizyonunda Vakif Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Senatalar B. (2008) Turkiye’nin 2023 vizyonunda vakif üniversiteleri: AB de yuksekogretimde gelismeler [The waqf universities in Turkey’s 2023 vision: developments in Eu higher education], Turkiye’nin 2023 Vizyonunda Vakıf Üniversiteleri Kongresi, 28. Cilt, Ankara: Atılım Üniversitesi.
  • Tatlidil, E. (2009). Küresellesme surecinde universitelerin istihdam yapisi uzerine etkisi: Turkiye’nin 2023 vizyonunda universiteye giris sistemi [The ımpacts of universities on employment structure in globalization process: the university placement system in Turkey’s 2023 vision]. Turkiye’nin 2023 Vizyonunda Vakif Universiteleri Kongresi, 28. Cilt, Ankara: Atilim Universitesi.
  • Tavsancil, E., & Aslan, E (2001). İcerik analizi ve uygulama ornekleri [Meta analysis and case studies], İstanbul: Epsilon.
  • Turk Dil Kurumu. (2005). Turkce sozluk [Turkish language dictionary], Ankara.
  • Strategic Planning. (2015, July 19). Retrieved From Strategic Planning, website,
  • http//: www.sp.gov.tr (13.06.2015)
  • Turkiye’nin Yuksekogretim Stratejisi. (2007). Retrieved From Yuksekogretim Kurumu, website: http://www.yok.gov.tr/yok_strateji_kitabı.pdf (13.10.2015).
  • Unesco (2009). World higher education conference, UNESCO Paris.
  • Wood, D. (1998). How children think and learn. Second Ed. USA: Blackwell.
  • Yildirim M., & Simsek B. (2011). Nitel arastırma yontemleri [Qualitative research methods], Ankara: Seckin.
  • Yuksek S., (2002). Yuksekogretimde egitim-ögretim faaliyetleri ve ortuk program [Education facilities in higher education and hidden curriculum], Uludag Universitesi Egitim Fakültesi Dergisi. 15 (1), 361-370.