SWOT ANALYSIS OF HEALTH TOURISM IN TURKEY

The healthcare sector plays an important role both in terms of function and contribution to the country's economy both in Turkey and in the World. Increasing service alternatives due to technological improvement and newly born diesaeses and the increase in the elder population brought competition and alternative treatment options. The ease of communication and transportation brought many factors that affect tourism in the field of healthcare. In the study, the healthcare in Turkey and in the world was examined, the types of healthcare tourism and the factors that triggered it were tried to be explained. In the world and in Turkey healthcare tourism policies, patient statistics from abroad, number of patients, public and private sector distributions of these numbers are summarized in the inventory of health tourism. The data in the world and Turkey will be analyzed, Swot analysis will be used to determine the situation for Healthcare tourism, which is of great importance in the world and in Turkey and the results will be given. These results have been aimed to create a point of view on the new and developing sector of research in the world and in Turkey.

Anahtar Kelimeler:

Health1, Health Care2, Health Tourism3

TÜRKİYE’DE SAĞLIK TURİZMİ SWOT ANALİZi

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