Ayla ÖZHAN DEDEOĞLU, Elif ÜSTÜNDAĞLI ERTEN

ÜRETİMDE Mİ YOKSA TÜKETİMDE Mİ İNOVASYON? SÜRDÜRÜLEBİLİRLİK, PAZAR EKONOMİSİ VE İNOVASYON TEMELİNDE TÜRKİYE'NİN PAZAR ORTAMININ DEĞERLENDİRİLMESİ

İnovasyon ticarileştirilebilen ve yaygınlaştırılabilen yenilik olarak karşımıza çıkmaktadır. Türkiye özellikle Vizyon 2023 projesiyle inovasyon anlamında atılım gerçekleştirmiş ve dikkat çekmiştir. Bu gelişme özellikle pazar ortamında daha görünür olan cep telefonu, tablet bilgisayar gibi hızlı tüketilen elektronik ürünlerde kendini göstermektedir. Ancak bu durum gerçek bir inovatif gelişmeyi göstermekte midir? Bu çalışmada amaçlanan; ikincil verilerle Türkiye"deki hem genel inovasyon durumunu değerlendirmek hem de hızlı tüketilen elektronik ürünler pazarında üretimde ve tüketimde inovasyon ayrımını ortaya koymaktır. Böylece inovasyon kavramı tüketici temeline çekilecek ve sürdürülebilirliğin önemli bir aktörü olan tüketiciler yönünden durum analizi yapılacaktır. Çalışmada ayrıca inovasyon ekosisteminin sürdürülebilmesi için kamu politikalarına yönelik öneriler sunulması da hedeflenmektedir.

INNOVATION IN PRODUCTION OR CONSUMPTION? SUSTAINABILITY, MARKET ECONOMY AND EVALUATING TURKISH MARKET ON THE BASE OF INNOVATION

Innovation is appearing as newness which could be commercialized and disseminated. Turkey has taken attention with especially Vision 2013 project in terms of innovation. This development especially realized in fast moving electronic goods such as tablet computer, mobile phone which are more visible in the market. However does this situation really reflects a real innovative development? This study aims to evaluate Turkey"s general innovation position with secondary data and to make a distinction between innovation in production and innovation in consumption in fast moving electronic goods market. By this way innovation concept will be evaluated in the scope of consumers and situation analysis will be done in terms of consumers as important sustainability actors. In the study it is also aimed to offer public policy suggestions for innovation ecosystem sustainability.

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