Orman Ürünleri Sanayindeki Davranışsal Strateji Çalışmaları Üzerine Bir Derleme

Firma heterojenliği üzerine kurulu olan stratejik yönetim alanında rasyonelliği başa koyan ekonomik yaklaşımlar her zaman baskın rolde olmuşlardır. Bununla birlikte firmaların bazı stratejik durumlarda bu yaklaşımların öngördüğü şekilde hareket etmemeleri, farklı bir yaklaşımın gerekliliğini göstermiştir. Davranışsal strateji olarak adlandırılan bu yaklaşım, temelde insanların sınırlı rasyonellik sergiledikleri olgusuna dayanarak stratejik yönetim teori ve uygulamalarının psikolojik ve gerçekçi temellerini ortaya koymayı amaçlamaktadır. Stratejik yönetim disiplininin bu alt alanı bu yönüyle, son yıllarda araştırmacıların ilgisini muazzam derecede çekmeyi başarmıştır.Çeşitli sektör ve örgütlerde araştırma konusu yapılan davranışsal strateji çalışmaları orman ürünleri sanayinde de görülmektedir. Bu makalede orman ürünleri sanayindeki davranışsal strateji çalışmaları derlenmiştir. Makalenin ilk bölümünde davranışsal stratejiye yönelik çeşitli görüşlere yer verilmiştir. Ardından indirgemeci, çoğulcu ve bağlamsalcı şeklinde üçlü sınıflandırmayla orman ürünleri sanayinde yapılmış çalışmalar incelenmiştir. Son olarak ise orman endüstri işletmeciliğindeki davranışsal strateji çalışmalarına yönelik bazı öneriler ile makale sonlandırılmıştır.

Anahtar Kelimeler:

Davranışsal strateji, Psikoloji, Biliş, Orman ürünleri sanayi

A Review on Behavioral Strategy Studies within Forest Products Industry

In strategic management field based on firm heterogeneity, economic approaches adopting rationality have always been at dominant roles. However, the fact firms do not act in some strategic situations in a way predicted by these approaches show requirement of a different approach. Based basically on the truth that people exhibit bounded rationality, this approach called as behavioral strategy aims to present psychological and realistic grounds of strategic management theory and practices. In this aspect this subfield of strategic management discipline has achieved to attract attention of researchers tremendously in recent years.There are behavioral strategy studies within forest products industry that have been research subject in various sectors and organization types. In this article behavioral strategy studies within forest products industry have been reviewed. In first section of article different perspectives on behavioral strategy have been revealed. Following, with a triple classification such as reductionist, pluralist and contextualist, studies done within forest products industry have been examined. Lastly, article has been concluded with some suggestions for behavioral strategy studies in forest products business administration.

Keywords:

Behavioral strategy, Psychology, Cognition, Forest products industry,

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