COVID-19 Salgını İle Mücadelede Davranışsal İktisadın Rolü

COVID-19 salgını, kamu otoritelerini yeni halk sağlığı politikaları arayışlarına itmiştir. Bu uğurda izolasyon, karantina, maske-mesafe-temizlik gibi bazı uygulamalar devreye sokulmuştur. Ancak davranışsal iktisadın öngördüğü irrasyonel bireylerin bazı bilişsel yanlılıkları, onların zaman zaman bu kurallara uymamalarına neden olmaktadır. Bu çalışmanın amacı, bireylerin COVID-19 sürecindeki bilişsel yanlılıklarının ön planda olduğu halk sağlığı politikası önerileri sunmaktır. Buna yönelik olarak planlanacak etkili dürtme tasarımlarının kamu otoritelerine ve irrasyonel bireylere yardım edebileceği düşünülmektedir.

The Role of Behavioral Economics in the Fight against COVID-19 Outbreak

COVID-19 outbreak has prompted to public authorities to seek new public health policies. For this cause, some applications such as isolation, quarantine, mask-social distancing-cleaning have been put into practice. However, some cognitive biases of irrational individuals endorsed by behavioral economics cause them not to comply with these rules at times. The aim of this study is to provide public health policy recommendations in which cognitive biases in COVID-19 process of individuals are at the forefront. It is thought that effective nudge designs to be planned for this aim can aid public authorities and irrational individuals.

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