BULANIK ÇEVRE ORTAMINDA MONTE CARLO SİMÜLASYONU İLE DENİZYOLU LOJİSTİĞİ FİYATLANDIRMA SÜREÇ ANALİZİ

Günümüzde artan rekabet koşullar tüm sektörlerde olduğu gibi lojistik sektöründe de etkisini göstermektedir.Lojistik süreçleri fiyatlandırma dahil olmak üzere pek çok aktiviteyi barındırmaktadır. Lojistik şirketlerinde rekabetsadece fiyat odaklı bir süreç olmamakla beraber bütüncül bir yaklaşım sergilendiğinde işletmeler daha rekabetçi birortamda müşteri memnuniyeti sağlayacaklardır. Fiyatlandırmanın en önemli fonksiyonlarından biri satışdepartmanının fiyat taleplerine en kısa sürede, en uygun fiyat ve en uygun servis hizmetinin tedarikidir. Bununyanında bir hizmet sektörü olarak lojistik sektörü dikkate alındığında, lojistikte fiyatlandırmanın önemini daha daarttırmaktadır. Bununla birlikte tedarik zincirinin en önemli halkası ulaşımdır. Bu çalışmada, uluslararası yüktaşımacılığının önemli bir kısmının denizyolu ile yapılması nedeniyle deniz lojistiğinde fiyatlandırma sürecininanaliz edilmesi amaçlanmıştır. Bu çalışmada bulanık süre ortamında Monte Carlo simülasyonu uygulanarak denizlojistiğinde fiyatlandırma sürecinin analizi yapılmıştır. Öncelikle fiyatlandırma süreci faaliyetlere ayrıştırılarak bufaaliyetlere bulanık süreler atanmış ve bulanık süreler durulaştırılarak Monte Carlo simülasyonu ile analiziyapılmıştır. Çalışma, simülasyon ile bir olasılık bakışı sağlaması ve bulanık mantık ile bu süreçlerin sürelerinintahminin bilinmezliğin arttığı durumlarda daha geniş çözümlerin sunmakta

PROCESS ANALYSIS IN MARITIME LOGISTIC PRICING ACTIVITIES WITH MONTE CARLO SIMULATION IN FUZZY ENVIRONMENT

Nowadays, increasing competition conditions show their effect in logistics sector as in all sectors. Logistics processes contain many activities, including pricing. Although competition is not only a price-oriented process in logistics companies, when a holistic approach is taken, businesses will provide customer satisfaction in a more competitive environment. One of the most important functions of pricing is the supply of the most affordable price and the most suitable service to the sales department's price requests in the shortest time. However, the most important link in the supply chain is transportation. In this study, it was aimed to analyse the pricing process in maritime logistics since a significant part of international freight transportation is carried out by sea. In this study, the analysis of the pricing process in maritime logistics was performed by applying Monte Carlo simulation in the fuzzy time environment. Firstly, the pricing process was broken down into activities, and fuzzy times were assigned to these activities, and fuzzy times were defuzzied and analysed with the Monte Carlo simulation. The study provides a probability view with simulation and offers wider solutions in cases where the uncertainty increases, with fuzzy logic to estimate the duration of these processes; it contributes to the literature with the integration of the field of application of the study and the model approach.

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