BELİRSİZLİK ORTAMINDA YENİ ÜRÜN GELİŞTİRMEYE İLİŞKİN PORTFÖY OLUŞTURULMASI

Ekonomik hayatın temel unsurlarından olan firmaların, yaşamlarını sürdürebilmeleri için rekabet edebilecekleri yeni ürünleri pazara sunmaları gerekmektedir. Ancak bu faaliyeti etkileyen bazı belirsizlikler, firmalar için risklere neden olmaktadır. Bu nedenle, firmalar olası bu risklerin etkilerini dağıtmak ve azaltmak için birden fazla yeni üründen oluşan bir portföy oluşturabilirler

Anahtar Kelimeler:

Belirsizlik, Yeni Ürün, Yeni Ürün Geliştirme, Proje

BELİRSİZLİK ORTAMINDA YENİ ÜRÜN GELİŞTİRMEYE İLİŞKİN PORTFÖY OLUŞTURULMASI

Firms as the foundations of the economic life should introduce new products to survive in the competition. The new product innovation is necessary. On the other hand, some uncertanities affecting the innovation process cause risks for the firms. Thus, the firms can create a portfolio including multi-new product to decrease the effects of these possible risks

Keywords:

Uncertainty, New Product, New Product Development,

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