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ÇİFT KÜLTÜRLÜLÜĞÜN TATİL TURİZMİ TERCİHLERİ VE KISITLAYICILAR ÜZERİNDEKİ ETKİLERİ

Tüketici davranışları üzerinde etkisi olduğu bilinen kültürün turistik davranışlar üzerinde de etkisinin olduğu yapılan çalışmalarda ortaya konulmuştur. Kültürün diğer bir yönü olan ve iki farklı kültür üzerinde yetkinlik kazanılması olarak tanımlanan çift kültürlülük ile turist davranışları arasındaki ilişkileri ele alan sınırlı sayıdaki çalışmalarda çift kültürlülüğün turistik davranışlar üzerindeki etkileri tespit edilmiştir. Bu çalışmanın amacı çift kültürlü yapıya sahip oldukları varsayılan Almanya’da yaşayan Türkler ile tek kültürlü yapıya sahip ülke vatandaşlarının tatil turizmi tercihleri ve kısıtlayıcılarını karşılaştırarak, çift kültürlülüğün tatil turizmi ve kısıtlayıcıları üzerindeki etkilerini belirlemektir. Verilerin elde edilmesinde anket tekniği kullanılmıştır. Elde edilen verilere gerçekleştirilen analiz sonuçlarına göre, çift kültürlülüğün hem tatil tercihleri hem de tatil kısıtlayıcıları üzerinde olumlu yönde etkisinin olduğu tespit edilmiştir.

Anahtar Kelimeler:

Çift Kültürlülük, Tatil Tercihleri, Tatil Kısıtlayıcıları

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