STRATEJİK (GİRİŞİMCİ) BİR DURUŞ OLARAK GİRİŞİMSEL ORYANTASYON KAVRAMI

Girişimcilik kavramı, işletmeler arasındaki rekabetin artması ile birlikte gittikçe daha önemli ve dikkat çeken bir kavram haline gelişmiştir. Literatürde ilk olarak girişimciliğin bireysel yönüne değinilmiş, daha sonraları ise işletme seviyesinde girişimcilik ile ilgili çalışmalara yer verilmiştir. Aynı zamanda, geleneksel girişimcilik modellerinden davranışsal girişimcilik modellerine geçiş ile birlikte girişimcilerin kişilik özelliklerden ziyade davranışların ön plana çıktığı görülmektedir. İşletme seviyesinde girişimcilik diğer bir ifade ile işletme girişimciliği kavramı işletmelerin girişimciliğe yönelimlerini içermektedir. İşletmelerin girişimciliğe yönelmesi de literatürde girişimsel oryantasyon olarak adlandırılmıştır. İşletmelerin varlıklarını sürdü rebilme ve rakiplerinden farklılaşmayı sağlayabilme noktasında girişimsel oryantasyon kavramı çok önemli bir yere sahiptir. Bu çalışma ile, işletmelerin rekabet üstünlüğü açısından öne çıkan girişimsel oryantasyon kavramına yer verilecek ve söz k onusu k avramla ilgili fark ındalığın artması sağlanmaya çalışılacaktır.

ENTREPRENEURIAL ORIENTATION CONCEPT AS A STRATEGIC (ENTREPRENEUR) POSITION

The concept of entrepreneurship has become an increasingly important concept and attracted attention with the increase in competition between businesses. In the entrepreneurship literature firstly individual entrepreneurship is discussed and later studies on the enterprise level entrepreneurship were conducted. At the same time, with the transition to the behavioral model of entrepreneurship of the traditional entrepreneurial model of entrepreneurship, rather than personality characteristics of entrepreneurs seem to be at the forefront of behaviors. Enterprise level entrepreneurship in other words the concept of business entrepreneurship contains entrepreneurship orientation of businesses. The entrepreneurship orientation of businesses has also called in the literature as entrepreneurial orientation. The concept of entrepreneurial orientation has a very important place in terms of the ability to sustain the assets of businesses and ensure differentiation from their competitors. With this study, prominent the concept of entrepreneurial orientation in respect to competitive advantage of the businesses will be included and increased awareness related to this concept will be tried to be ensured.

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