PLANLI DAVRANIŞ TEORİSİ ÇERÇEVESİNDE GİRİŞİMCİLİK NİYETİNİ ETKİLEYEN FAKTÖRLER

Bu araştırmada, bireyin yeni bir girişimi başlatıp başlatmayacağının önemli bir göstergesi olan ‘girişimcilik niyetini’ etkileyen faktörler, Planlı Davranış Teorisi kapsamında incelenmiştir. Araştırmanın temel amacı, girişimcilik niyetinin belirleyicilerinin neler olduğunun tespit edilmesidir. Girişimcilik niyeti üzerinde etkisi bulunan faktörleri bölgesel temelde ortaya koyarak, Zonguldak örneği üzerinden, ‘Türkiye’deki potansiyel girişimcilerin kimler olabileceği’ sorusunun cevaplanmasına katkıda bulunmak hedeflenmektedir. Araştırmanın bağımsız değişkenlerinin (tutum, algılanan davranış kontrolü, öznel norm, girişimci öz-yeterlilik) girişimcilik niyeti üzerindeki rolleri, Zonguldak ve ilçelerinde KOSGEB tarafından düzenlenen Uygulamalı Girişimcilik Eğitimlerine gönüllü olarak katılan 229 kursiyer üzerinde test edilmiştir. Araştırmanın sonuçları, girişimcilik davranışına yönelik tutumların, algılanan davranış kontrolünün, girişimci öz-yeterliliğin ve öznel normların bireyin girişimcilik niyeti üzerinde etkili olduğunu göstermektedir.

DETERMINING THE FACTORS AFFECTING ENTREPRENEURIAL INTENTION WITHIN THE FRAMEWORK OF THEORY OF PLANNED BEHAVIOUR

In this research, the factors affecting an individual’s ‘entrepreneurial intention’, which is a significant indicator of whether the individual will start a new enterprise, are examined within the Planned Behavior Theory. The main purpose of the research is to state what the determinants of entrepreneurial intention are. The study aims to contribute to answering the question, ‘Who can be the potential entrepreneurs in Turkey’ by presenting the factors having an impact on entrepreneurial intention on a regional basis through Zonguldak example. The roles of the research's independent variables (attitude, subjective norm, perceived behavioural control, entrepreneurial self efficacy) on entrepreneurial intentions were tested on 229 trainees participating voluntarily in Applied Entrepreneurship Trainings organized by KOSGEB in Zonguldak and its towns. The results of the research show that attitudes towards entrepreneurial behaviour, perceived entrepreneurial control, entrepreneurial self-efficacy and subjective norms are influential on the entrepreneurial intention of the individual.

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