Barış DEMİRCİ, O. Can YILMAZDOĞAN, Ebru DÜŞMEZKALENDER

FESTİVAL ALGISI, FESTİVAL MEMNUNİYETİ, FESTİVAL DEĞERİ VE AİDİYET İLİŞKİSİ: ESKİŞEHİR SOKAK LEZZETLERİ FESTİVALİ ÖRNEĞİ

Araştırma ile Eskişehir Sokak Lezzetleri Festivali’ni ziyaret eden katılımcıların festival algıları, memnuniyetleri, festivalin algıladıkları değeri ve destinasyona aidiyetleri arasındaki ilişkileri bütünleşik bir bakış açısıyla araştırmak amaçlanmıştır. Bu amaç doğrultusunda, ilgili alanyazın incelenerek araştırma modeli oluşturulmuştur. Değişkenler arası ilişkileri test edebilmek için Ekim 2018 tarihinde gerçekleştirilen 3. Eskişehir Sokak Lezzetleri Festivali’ni ziyaret eden yerli turistlere kolayda örnekleme yöntemi ile ulaşılmış ve 226 kişi ile yüz yüze anket uygulaması gerçekleştirilmiştir. Eksik ya da hatalı doldurulduğu tespit edilen 26 anket analize dâhil edilmemiş olup 200 anket formu değerlendirmeye alınmıştır. Toplanan veriler güncel istatistik programı ile analiz edilmiştir. Gerçekleştirilen korelasyon analizi ile festival algısı, memnuniyet, festival değeri ve destinasyon aidiyeti değişkenleri arasında istatistiksel olarak anlamlı ve pozitif yönlü ilişkiler tespit edilmiştir. Bu ilişkiler; festivale yönelik olumlu algıların, festival memnuniyetinin ve festivalin algılanan değerinin, turistlerin destinasyon aidiyetini olumlu yönde etkilediğini göstermektedir. Dolayısıyla bir destinasyona olan aidiyeti geliştirmede, festivallerin olumlu etkilerinin göz önünde bulundurulması gerektiği söylenebilir.

RELATIONSHIP BETWEEN FESTIVAL PERCEPTION, FESTIVAL SATISFACTION, PERCEIVED VALUE AND DESTINATION: THE CASE OF ESKİŞEHİR STREET FOODS FESTIVAL

In the study, it was aimed to investigate the relationships between festival participants' perceptions of festival, their satisfaction, the perceived value of the festival and destination attachment from an integrated perspective. For this purpose, a research model was created by examining the related literature. In order to test the relationships between variables, local tourists visiting the 3rd Eskişehir Street Foods Festival held in October 2018 were reached by easy sampling method and a face-to-face questionnaire was applied with 226 people who agreed to fill in the questionnaire. 26 questionnaires, which were found to be missing or incorrect, were not included in the analysis and 200 questionnaire forms were evaluated. The collected data were analyzed through current statistical program. After the correlation analysis, statistically significant and positive relationships were found between the perception of festival, satisfaction, festival value and destination attachment. These relationships are; the positive perceptions of the festival, the satisfaction of the festival and the perceived value of the festival show that it affects the destination attachment of the tourists positively. Therefore, it can be said that the positive effects of festivals should be taken into consideration in developing destination attachment.

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