AN EXAMINATION ON THE USE OF IMMERSIVE REALITY TECHNOLOGIES IN THE TRAVEL AND TOURISM INDUSTRY

Recent developments in technology have changed the way people communicate and interact. In addition, the relationship between the business and the customer is carried to a different dimension. IR (immersive reality) is the name given to new reality technologies including VR (virtual reality), A R (augmented reality) and MR (mixed reality) technologies, which are becoming more and more common in use today. It is seen that the use of these technologies in fields such as medicine, engineering, production, service and marketing have become important today. The purpose of this study is to reveal the use of the IR technologies in the travel and tourism industry and current applications in detail. The data obtained by using document analysis technique were compiled for the purpose of the study. As a result of the study, it has been determined that the IR technologies are used by hotel businesses, restaurants, travel companies, museums and historical sites for purposes such as customer relations, reservation, product and service provision, promotion and marketing.

SEYAHAT VE TURİZM ENDÜSTRİSİNDE SARMALAYAN GERÇEKLİK TEKNOLOJİLERİNİN KULLANIMININ İNCELENMESİ

Son yıllarda teknolojide meydana gelen gelişmeler kişilerin iletişim ve etkileşim kurma şeklini değiştirmektedir. Bununla birlikte, işletme-müşteri arasındaki ilişkiler de farklı bir boyuta taşınmaktadır. Sarmalayan gerçeklik, günümüzde kullanımı giderek yaygınlaşan sanal gerçeklik, artırılmış gerçeklik ve karma gerçeklik teknolojilerini kapsayan yeni gerçeklik teknolojilerine verilen isimdir. Tıp, mühendislik, üretim, hizmet, pazarlama gibi alanlarda bu teknolojilerin kullanımının günümüzde önem kazanmaya başladığı görülmektedir. Bu çalışmanın amacı, seyahat ve turizm endüstrisinde sarmalayan gerçeklik teknolojileri kullanımının ve mevcut uygulamaların detaylı bir şekilde incelenerek ortaya konmasıdır. Doküman analizi tekniği ile elde edilen veriler çalışma amacı doğrultusunda derlenmiştir. Çalışma sonucunda, sarmalayan gerçeklik teknolojilerinin müşteri ilişkileri, rezervasyon, ürün ve hizmet sunumu, tanıtım, pazarlama gibi amaçlarla otel işletmeleri, restoranlar, seyahat işletmeleri, müzeler ve ören yerleri tarafından kullanıldığı tespit edilmiştir.

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