PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS

The myth of media imperialism (presumably engendered by the globalisation current) has motivated most less developed countries to adopt customised media policies geared towards cultural protectionism. In line with this protectionist movement, Nigeria has adopted a local content policy which, over the years, has militated for a national media output which is dominantly shaped according to its local cultural specificities. This policy which strongly urges endogenous broadcasters to thrive to attain a 100 percent local content has variously been assessedby media practitioners and ideologues. Using secondary sources and critical observations, this paper argues that, although laudable, the idea of resorting to local content regulation for cultural protection in the Nigerian media sphere has been poorly conceived. Government has so far failed to provide all the accompanying measures to secure the success of this policy. As conceived by Nigeria, the policy does not provide a comprehensive and clear cut definition of local program and Nigerianess. Also, the policy’s insistence on a 70-100 percent isutopian. It really overlooks the fact that Nigerian audiences have progressively become Westernised and logic will want media producers to pragmatically go for western or westernised media programs, so as to stay afloat. 

PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS

The myth of media imperialism (presumably engendered by the globalisation current) has motivated most less developed countries to adopt customised media policies geared towards cultural protectionism. In line with this protectionist movement, Nigeria has adopted a local content policy which, over the years, has militated for a national media output which is dominantly shaped according to its local cultural specificities. This policy which strongly urges endogenous broadcasters to thrive to attain a 100 percent local content has variously been assessed by media practitioners and ideologues. Using secondary sources and critical observations, this paper argues that, although laudable, the idea of resorting to local content regulation for cultural protection in the Nigerian media sphere has been poorly conceived. Government has so far failed to provide all the accompanying measures to secure the success of this policy. As conceived by Nigeria, the policy does not provide a comprehensive and clear cut definition of local program and Nigerianess. Also, the policy’s insistence on a 70-100 percent is utopian. It really overlooks the fact that Nigerian audiences have progressively become Westernised and logic will want media producers to pragmatically go for western or westernised media programs, so as to stay afloat.

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Kaynak Göster

Bibtex @araştırma makalesi { bujss777426, journal = {Beykent Üniversitesi Sosyal Bilimler Dergisi}, issn = {1307-5063}, eissn = {2667-4955}, address = {}, publisher = {Beykent Üniversitesi}, year = {2021}, volume = {14}, pages = {8 - 20}, doi = {10.18221/bujss.777426}, title = {PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS}, key = {cite}, author = {Endong, Floribert Patrick C.} }
APA Endong, F . (2021). PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS . Beykent Üniversitesi Sosyal Bilimler Dergisi , 14 (1) , 8-20 . DOI: 10.18221/bujss.777426
MLA Endong, F . "PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS" . Beykent Üniversitesi Sosyal Bilimler Dergisi 14 (2021 ): 8-20 <
Chicago Endong, F . "PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS". Beykent Üniversitesi Sosyal Bilimler Dergisi 14 (2021 ): 8-20
RIS TY - JOUR T1 - PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS AU - Floribert Patrick C. Endong Y1 - 2021 PY - 2021 N1 - doi: 10.18221/bujss.777426 DO - 10.18221/bujss.777426 T2 - Beykent Üniversitesi Sosyal Bilimler Dergisi JF - Journal JO - JOR SP - 8 EP - 20 VL - 14 IS - 1 SN - 1307-5063-2667-4955 M3 - doi: 10.18221/bujss.777426 UR - Y2 - 2021 ER -
EndNote %0 Beykent Üniversitesi Sosyal Bilimler Dergisi PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS %A Floribert Patrick C. Endong %T PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS %D 2021 %J Beykent Üniversitesi Sosyal Bilimler Dergisi %P 1307-5063-2667-4955 %V 14 %N 1 %R doi: 10.18221/bujss.777426 %U 10.18221/bujss.777426
ISNAD Endong, Floribert Patrick C. . "PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS". Beykent Üniversitesi Sosyal Bilimler Dergisi 14 / 1 (Haziran 2021): 8-20 .
AMA Endong F . PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS. Beykent Üniversitesi Sosyal Bilimler Dergisi. 2021; 14(1): 8-20.
Vancouver Endong F . PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS. Beykent Üniversitesi Sosyal Bilimler Dergisi. 2021; 14(1): 8-20.
IEEE F. Endong , "PROBING THE FEASIBILITY OF THE INDIGENISATION OF NIGERIAN MEDIA IN AN ERA OF CULTURAL GLOBALISATION: A STUDY OF NIGERIAN RADIO AND TV PRODUCERS", Beykent Üniversitesi Sosyal Bilimler Dergisi, c. 14, sayı. 1, ss. 8-20, Haz. 2021, doi:10.18221/bujss.777426