Covid-19 salgınının turizm medyasındaki temsili: Turizm Gazetesi örneği

Bu çalışmanın amacı COVID-19 salgınının turizm medyasındaki temsil biçimlerini ve boyutlarını anlamaktır. Bu amaca ulaşmak için dünyanın çevrimiçi nitelikteki ilk günlük haber sitesi olan turizmgazetesi.com adresindeki 5 Şubat 2020-15 Eylül 2021 tarihleri arasında üretilmiş ve salgınla ilgili 772 haber metnine ilişkin veriler doküman incelemesi yöntemiyle toplanmıştır. Veriler MAXQDA nitel veri analiz programı aracılığıyla içerik analizine ve tematik analize tabi tutulmuştur. Analizler sonucunda 2021 yılında salgınla ilgili haber metinlerinin sayısının belirgin bir şekilde azaldığı; Türkiye’nin kamusal temsilinin Turizm Bakanlığı, Sağlık Bakanlığı ve Cumhurbaşkanlığı düzeylerinde gerçekleştiği ve bunu sırasıyla yalnızca Başbakanlık düzeylerinde Almanya, İngiltere ve İspanya’nın izlediği; ülkelerin haber metinlerinde yer alma sıklığına göre Türkiye’yi Almanya, İngiltere, İspanya ve Rusya’nın takip ettiği görülmüştür. Haber metinlerine ilişkin belirginleşen temalar ise 11 başlıkta ortaya çıkmıştır. Buna göre; salgının ekonomik boyutu, turizme ekonomik destek çalışmaları, hava taşımacılığının durumu, salgın ile mücadele yöntemleri, turizmde güven oluşturma çalışmaları, Türkiye’ye yönelik önlemler, salgın protestoları, salgın sürecindeki beklentiler/gelişmeler, Türkiye’nin lehine gelişmeler, yeni normal sonrası düzenlemeler ve salgın sonrası döneme ilişkin beklentilerdir.

The representation on tourism media of covid-19 pandemic: Case of “Turizm Gazetesi”

The purpose of this study is to understand how and to what extent COVID-19 pandemic is represented in tourism media. For this purpose, the data regarding 772 news reports about pandemic published between February 5, 2020 and September 15, 2021 were collected through document analysis method from the world’s first online daily news website turizmgazetesi.com. The data were analyzed through content analysis and thematic analysis methods by using MAXQDA qualitative data analysis program. The analyses showed that the number of news reports on pandemic has significantly decreased in 2021; Turkey has been represented the Ministry of Tourism, and the Ministry of Health and by the Presidency, and this was followed by Germany, England, and Spain at Prime Ministry level; and Turkey was also followed by Germany, England, Spain, and Russia in terms of the frequency of news report mentions. The themes becoming evident regarding these news reports were found in 11 titles. Accordingly, these titles are the economic dimension of the pandemic, economic support for tourism, the status of air transportation, methods to fight against the pandemic, efforts to build up trust in tourism industry, precautions against Turkey, pandemic protests, expectations/developments during the pandemic, developments for the benefit of Turkey, post-new normal regulations, and post-pandemic expectations.

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Kaynak Göster

APA Toker, A. (2021). Covid-19 salgınının turizm medyasındaki temsili: Turizm Gazetesi örneği . Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , UTK 2021 Turizm Özel Sayısı , 1487-1500 . DOI: 10.31795/baunsobed.1023385