Gül DENKTAŞ ŞAKAR, Ayşe Güldem CERİT

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Uluslararası alan indekslerinde Türkiye pazarlama yazını: Bibliyometrik analizler ve nitel bir araştırma

Bu çalışma, Web of Scienceta yer alan ve 1980-2012 yılları arasında SSCIda dizinlenen Türkiye adresli ve konu başlığında pazarlamakelimesi yer alan yayınların bibliyometrik analizini gerçekleştirmeyi amaçlamaktadır. Bu yönüyle çalışma, uluslararası alan indeksleri kapsamında, Türkiyenin pazarlama yazınına katkısını belirlemeyi hedeflemektedir. Çalışmanın bir diğer amacı, Türkiye pazarlama yazınının uluslararası alan indekslerindeki yerinin Türkiye adresli pazarlama akademisyenleri örnekleminde gerçekleştirilen nitel bir araştırma çerçevesinde incelemektir. Pazarlama disiplinindeki uluslararası yayınların bibliyometrik analizini gerçekleştirmesi, Türkiye pazarlama yazınının gelişim sürecine ilişkin ipuçları vermesi ve nitel bir araştırma yardımı ile Türkiye adresli pazarlama akademisyenlerinin görüşlerine başvurularak değerlendirme yapılması ve öneriler geliştirilmesi çalışmanın beklenen katkıları arasında yer almaktadır.

Turkısh marketıng lıterature ın ınternatıonal cıtatıon ındexes: Bıblıometrıc analyses and a qualıtatıve study

This study aims to present the findings of bibliometric analysis regarding Turkey adressed studies based on the topic of marketingand indexed in the Web of Science and SSCI between 1980-2012. The study intends to reveal the contribution of Turkey to the marketing literature in the context of international citation indexes through bibliometric analysis. The study attempts to investigate the situation of Turkish marketing literature through a qualitative study of Turkey adressed marketing academicians. Consideration of the studies in Turkish marketing literature, the presentation of the development process and the evaluation of the findings based on the outcomes of the qualitative research can be mentioned as the expected contribution of this study.
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Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi-Cover
  • ISSN: 1300-4646
  • Yayın Aralığı: Yılda 4 Sayı
  • Yayıncı: Atatürk Üniversitesi İİBF
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