Ramazan KAYNAK, Ahmet DURMAZ, Mustafa KARADENİZ

İŞLETMELERDE RADYO FREKANSLI TANIMLAMA TEKNOLOJİSİ (RFID) KULLANIMININ ALGINAN FAYDALAR: BİR HİYERARŞİK ÇOKLU REGRESYON ANALİZİ

İşletmelerde RFID teknolojisine ilişkin algılanan faydayı ortaya çıkarmak bu araştırmanın temel motivasyonunu oluşturmaktadır. Çalışmanın literatür bölümünde RFID teknolojisi, kullanım alanları ve model geliştirme sürecine yer verilmiştir. Araştırmada uygulama verileri, Gebze bölgesinde faaliyet gösteren işletmelerde çalışan personelden anket yöntemi ile elde edilmiştir. Analiz bulguları göstermektedir ki, RFID konusunda algılanan faydayı en çok iki değişken etkilemektedir. Bunlar; performans beklentisi ve teknolojik bilgiye hakimiyettir. Araştırma modelinde yer alan diğer değişkenlerden; kesintisiz iletişim, ilgililik, maliyet tasarrufu ve memnuniyetin algılanan fayda üzerinde etkilerinin olmadığı sonucuna ulaşılmıştır

PERCEIVED BENEFITSOF RADIO FREQUENCY IDENTIFICATION TECHNOLOGY IN FIRMS: A HIERARCHICAL MULTIPLE REGRESSION ANALYSIS

Main goal of this research is to reveal perceived benefits of the RFID technology. Literature review part of this work consists of RFID explanation, usage areas of this technology and model development. Research application data gathered from the personnel employed at the firms operating in Gebze district using survey method. Research findings show that, perceived benefit is mostly affected by two variables. These variables are performance expectations and knowledge possession. It is found that other variables in the research model which are ubiquity, job relevance, cost savings and satisfaction have no effect on the perceived benefit

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