Fonda Jane AWUOR, Kevin OBIERO, Jonathan MUNGUTI, John Ouko OGINGA, Domitila KYULE, Mary A. OPIYO, Peter ODUOR ODOTE, Ernest YONGO, Horace OWITI, Jacob OCHIEWO

Market Linkages and Distribution Channels of Cultured, Captured and Imported Fish in Kenya

This study examined the market linkages and distribution channels of cultured,captured and imported fish in Kenya. A total of 113 fish traders’ questionnaires and 10key informant interviews were administered. Secondary data from published andunpublished records were used to complement primary data. Fish traders were literateenough to express themselves and were well equipped to assess market trends andchannel. Fish trade was predominantly in the hands of women (66%). Consumers andmiddlemen (agents) were able to buy fish directly from producers. There was nosignificant association (p>0.05) between age, gender and the level of education withregards to the main business. There was correlation between gender and the mainbusiness function (χ2=3.921; df=2; p=0.141); the level of education and main businessfunction (χ2=12.842; df=10; p=0.233) and the age distribution against the mainbusiness function (χ2=11.044; df=10; p=0.354). Recommendations includeimprovement of transport networks, promoting a political free environment for trade,regulating trade of imported Chinese fish, promoting a comprehensive fish marketingsystem including fish auction through strengthening linkages along the market valuechain and traders should form strong cooperative societies to ease on the challenge ofcredit issuance from finance institutions.

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