___

• Adnan, A., Jan, F. A., & Alam, W. (2017). Relationship between Celebrity Endorsements & Consumer Purchase Intention. Abasyn University Journal of Social Sciences, 10(2), 356-372. http://Ajss.Abasyn.Edu.Pk/Article?Paperid=198
• Alston, M and Bowles, W. (2003). Research for Social Workers: An Introduction for Methods 2nd Edition. New York: Oxford University Press
• Ambroise, L., Pantin-Sohier, G., Valette-Florence, P., & Albert, N. (2014). From endorsement to velebrity cobranding: Personality transfer. Journal of Brand Management, 21(4), 273-285. doi:10.1057/Bm.2014.7
• Austin, E. W., Vord, R. V. d., Pinkleton, B. E., & Epstein, E. (2008). Celebrity endorsements and their potential to motivate young voters. Mass Communication and Society, 11(4), 420-436. doi:10.1080/15205430701866600
• Bafna, A., Gandhi, P., Jain, A., Dantara, V., Desai, K., Dholakiya, M., Gumani, N., Gagnani, P., Udhani, D., Keswani, K. & Kanabar, H. (2016). Influence of Celebrity Endorsements on the Consumer Behavior for Facial Care Product. Imperial Journal of Interdisciplinary Research, 2(5), 219-235. https://www.onlinejournal.in//
• Balakrishnan, L., & Kumar, C. S. (2011). Effect of Celebrity Based Advertisements on the Purchase Attitude of Consumers towards Durable Products (A study with reference to the city of Chennai). World Review of Business Research, 1(2), 98-112. https://www.semanticscholar.org/paper/Effect-of-Celebrity-Based- Advertisements-on-the-of-Balakrishnan/1f25538c4e1625f2da3a6a9676703f764ffc8de3?p2df
• Bekk, M., & Spörrle, M. (2010). The influence of perceived personality characteristics on positive attitude towards and suitability of a celebrity as a marketing campaign endorser. The Open Psychology Journal, 3(1). doi:10.2174/1874350101003010054
• Bhatt, N., Jayswal, R. M., & Patel, J. D. (2013). Impact of celebrity endorser's source credibility on attitude towards advertisements and brands. South Asian Journal of Management, 20(4), 74-95. https://www.researchgate.net/profile/Jayesh_Patel20/publication/283299097_Impact_of_Celebrity_En dorser's_Source_Credibility_on_Attitude_Towards_Advertisements_and_Brands/links/57f22e5108ae 8da3ce4ed49e/Impact-of-Celebrity-Endorsers-Source-Credibility-on-Attitude-Towards- Advertisements-and-Brands.pdf
• Bird, S., Wiles, J. L., Okalik, L., Kilabuk, J., & Egeland, G. M. (2009). Methodological consideration of story telling in qualitative research involving Indigenous Peoples. Global Health Promotion, 16(4), 16-26. doi:10.1177/1757975909348111
• Biswas, S., Hussain, M., & O'Donnell, K. (2009). Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study. Journal of Global Marketing, 22(2), 121-137. doi:10.1080/08911760902765940
• Bower, A. B., & Landreth, S. (2001). Is beauty best? Highly versus normally attractive models in advertising. Journal of Advertising, 30(1), 1-12. doi:10.1080/00913367.2001.10673627
• Bowman, J. (2002). Facing advertising reality. Media Asia, 7(26), 14-15.
• Butler-Kisber, L. (2010). Qualitative inquiry: Thematic, narrative and arts-informed perspectives. Thousand Oaks, CA: Sage. doi:10.41.35/9781526435408
• Byberg, A., Hansen, J., & Basic, M. (2015). Celebrity Endorsement's Impact on Brand Image and Sales: A Case Study on Volvo Cars Sweden. https://www.diva-portal.org/smash/get/diva2:812912/FULLTEXT01.pdf
• Carroll, A. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), 146-158. doi:10.1057/bm.2008.42
• Chung, C., & Austria, K. (2010). Social Media Gratification and Attitude toward Social Media Marketing Messages: A Study of the Effect of Social Media Marketing Messages on Online Shopping Value. Proceedings of the Northeast Business & Economics Association, 581-586. https://web.b.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl =1936203X&AN=56100920&h=%2b9QpIFVR78SgwHLgsczDa%2bP9XrdZV7WL2eMQ5iw6dloqLWj BrLr1AJojyRNegHuuUB6TnPALtwBpVNIgjQCQvA%3d%3d&crl=c&resultNs=AdminWebAuth&res ultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3ds ite%26authtype%3dcrawler%26jrnl%3d1936203X%26AN%3d56100920
• Daymon, C., & Holloway, I. (2010). Qualitative research methods in public relations and marketing communications. London: Routledge.
• Dean, D. H., & Biswas, A. (2001). Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and services. Journal of Advertising, 30(4), 41-57. doi:10.1080/00913367.2001.10673650
• De Run, E. C., & Ting, H. (2013). Attitude of marketing and non-marketing students towards advertising. Paper presented at the Global Conference on Business, Economics and Social Sciences, Kuala Lumpur. https://www.researchgate.net/publication/256115589_Attitude_of_Marketing_and_Nonmarketing_ Students_towards_Advertising
• Doss, S. (2011). The transference of brand attitude: the effect on the celebrity endorser. Journal of Management and Marketing Research, 7, 1-11. https://ieeexplore.ieee.org/document/5979012
• Eisend, M., & T. Langner. (2010). Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise. International Journal of Advertising, 29(4), 527–46. doi:10.2501/S0265048710201336
• Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291-314. doi:10.1362/026725799784870379
• Erdogan, B. Z., Baker, M. J., ve Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39-48. doi:10.2501/JAR-41-3-39-48
• Friedman, H. H., ve Friedman, L. (1979). Endorser effectiveness by product type. Journal of Advertising Research, 63-71. https://psycnet.apa.org/record/1981-04308-001
• Gillham, B. (2005). Research Interviewing: The range of techniques: A practical guide: McGraw-Hill Education (UK).
• Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54. doi:10.1080/00913367.2000.10673616
• Hair, J., Wolfinbarger, M., Ortinau, D., & Bush, R. (2010). Essentials of marketing research. New York, NY: McGraw-Hill Irwin.
• Hakimi, B. Y., Abedniya, A., & Zaeim, M. N. (2011). Investigate the impact of celebrity endorsement on brand image. European Journal of Scientific Research, 58(1), 116-132. https://www.researchgate.net/publication/285721869_Investigate_the_impact_of_celebrity_endorsem ent_on_brand_image
• Howcroft, B., Hamilton, R., & Hewer, P. (2002). Consumer attitude and the usage and adoption of home-based banking in the United Kingdom. International Journal of Bank Marketing, 20(3), 111-121. doi:10.1108/02652320210424205
• Hung, K. (2014). Why celebrity sells: A dual entertainment path model of brand endorsement. Journal of Advertising, 43(2), 155-166. doi:10.1080/00913367.2013.838720
• Ilicic, J., & Webster, C. M. (2013). Celebrity co-branding partners as irrelevant brand information in advertisements. Journal of Business Research, 66(7), 941-947. doi:10.1016/j.jbusres.2011.12.014
• Jamil, R. A., & Rameez ul Hassan, S. (2014). Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study. Journal of Management Info, 4(1), 1-23. doi:10.31580/jmi.v4i1.18
• Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11(4), 954-961. doi:10.1086/209029
• Kaikati, J. G. (1987). Celebrity advertising: a review and synthesis. International Journal of Advertising, 6(2), 93-105. doi:10.1080/02650487.1987.11107007
• Kang, J., & Choi, W. J. (2016). Endorsed sustainable products: The role of celebrity ethicality and brand ethicality. Clothing and Textiles Research Journal, 34(4), 303-319. doi:10.1177/0887302X16658345
• Khan, M. M. (2018). The effect of celebrity endorsement on consumer purchase intention–evidence from q mobile linq advertisement. Pakistan Business Review, 19(4), 1065-1082. doi:10.22555/pbr.v19i4.1882
• Koç, E. (2016). Tüketici Davranışı ve Pazarlama Stratejileri Global ve Yerel Yaklaşım (Vol. 7. Baskı). Ankara: Seçkin Yayıncılık.
• Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad. Journal of Business Research, 44(2), 109–116. doi:10.1016/S0148-2963(98)00002-2
• Lohneiss, A., & Hill, B. (2014). The impact of processing athlete transgressions on brand image and purchase intent. European Sport Management Quarterly, 14(2), 171-193. doi:10.1080/16184742.2013.838282
• Louie, T. A., & Obermiller, C. (2002). Consumer response to a firm's endorser (dis) association decisions. Journal of Advertising, 31(4), 41-52. doi:10.1080/00913367.2002.10673684
• MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 130-143. doi:10.1177/002224378602300205
• Mansour, I. H. F., & Diab, D.M.E. (2016). The relationship between celebrities’ credibility and advertising effectiveness: The mediation role of religiosity. Journal of Islamic Marketing, 7(2), 148-166. doi:10.1108/JIMA-05-2013-0036
• McCormick, K. (2016). Celebrity endorsements: Influence of a product-endorser match on Millennials attitudes and purchase intentions. Journal of Retailing and Consumer Services, 32, 39-45. doi:10.1016/j.jretconser.2016.05.012
• McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321. doi:10.1086/209217
• Mikuláš, P., & Světlík, J. (2016). Execution Of Advertising And Celebrity Endorsement. Communication Today, 7(1), 92-103. https://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=3343318a- 7340-49b3-aa53-e9055f4ec0ff%40pdc-v-sessmgr04
• Mishra, A. S., Roy, S., & Bailey, A. A. (2015). Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context. Psychology ve Marketing, 32(12), 1158- 1174. doi:10.1002/mar.20846
• Min, J. H. J., Chang, H. J. J., Jai, T.-M. C., & Ziegler, M. (2019). The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior. Fashion and Textiles, 6(10), 1-19. doi:10.1186/s40691-018-0159-8
• Mittal, M. (2017). Attractiveness of Celebrity Endorsed Advertisements, Brand Acceptance, Brand Recall and Buying Behavior: An Empirical Study. Pacific Business Review International, 10(2), 53-63. http://www.pbr.co.in/2017/2017_month/August/5.pdf
• Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, 33(3), 182-192. doi:10.1108/JCM-11-2014-1221
• Ong, Z. Q., & Ong, D. L. T. (2015). The impact of celebrity credibility on consumer’s purchase intention toward the footwear industry in Malaysia: The mediating effect of attitude toward advertisement. Information Management and Business Review, 7(4), 55-63. doi:10.22610/imbr.v7i4.1163
• Paskins, Z., John, H., Hassell, A., & Rowe, I. (2010). The perceived advantages and disadvantages of regional audit: a qualitative study. Clinical Governance: An International Journal, 15(3), 200-209. doi:10.1108/14777271011063832
• Pornpitakpan, C. (2004). The effect of celebrity endorsers' perceived credibility on product purchase intention: The case of Singaporeans. Journal of International Consumer Marketing, 16(2), 55-74. doi:10.1300/J046v16n02_04
• Pradhan, D., Duraipandian, I., & Sethi, D. (2016). Celebrity endorsement: How celebrity–Brand–User personality congruence affects brand attitude and purchase intention. Journal of Marketing Communications, 22(5), 456–473. doi:10.1080/13527266.2014.914561
• Roll, M. (2015). Successful Asian Brand Cases. Asian Brand Strategy (pp. 141-182): Springer. doi: 10.1057/9781137359179_7
• Roper, S., & Shah, B. (2007). Vulnerable consumers: the social impact of branding on children. Equal Opportunities International, 26(7), 712-728. doi:10.1108/02610150710822339
• Ross, R. P., Campbell, T., Wright, J. C., Huston, A. C., Rice, M. L., & Turk, P. (1984). When celebrities talk, children listen: An experimental analysis of children's responses to TV ads with celebrity endorsement. Journal of Applied Developmental Psychology, 5(3), 185-202. doi:10.1016/0193-3973(84)90017-0
• Roy, S., & Bagdare, S. (2015). The role of country of origin in celebrity endorsements: integrating effects of brand familiarity. Journal of Global Marketing, 28(3-5), 133-151. doi:10.1080/08911762.2015.1073413
• Seno, D., & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41(1/2), 121-134. doi:10.1108/03090560710718148
• Shimp, T. A. (2003). Advertising ve Promotion Supplemental Aspect of Integrated Marketing Communication Penerj. Revyani Sjahrial ve Dyah Anikasari. Jakarta: Erlangga.
• Solomon, M. R. (2014). Consumer behavior: Buying, having, and being. Engelwood Cliffs, NJ: Prentice Hall.
• Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues ve Research in Advertising, 26(2), 53-66. doi:10.1080/10641734.2004.10505164
• Spielman, H., & Hayes, S. (1981). The celebrity sell: Making it work/key words in booking stars: realism, budget, audience/speaker fit. Marketing Times, 28(6), 12.
• Spry, A., Pappu, R., & Bettina Cornwell, T. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45(6), 882-909. doi:10.1108/03090561111119958
• Strauss, A., & Corbin, J. M. (1990). Basics of qualitative research: Grounded theory procedures and techniques: Sage Publications, Inc.
• Suegker, B. (2003). Lifestyles of the Fit and Famous. Biography, 7(1), 60-65.
• Tek, Ö. B., & Özgül, E. (2013). Modern Pazarlama İlkeleri Uygulamalı Yönetimsel Yaklaşım, Birleşik Matbaacılık 4. Baskı, İzmir.
• Thwaites, D., Lowe, B., Monkhouse, L. L., & Barnes, B. R. (2012). The impact of negative publicity on celebrity ad endorsements. Psychology & Marketing, 29(9), 663-673. doi:10.1002/mar.20552
• Till, B. D., Stanley, S. M., & Priluck, R. (2008). Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology & Marketing, 25(2), 179-196. doi:10.1002/mar.20205
• Tingchi Liu, M., Huang, Y.-Y., & Minghua, J. (2007). Relations among attractiveness of endorsers, matchup, and purchase intention in sport marketing in China. Journal of Consumer Marketing, 24(6), 358-365. doi:10.1108/07363760710822945
• Tripp, C., Jensen, T. D., & Carlson, L. (1994). The effects of multiple product endorsements by celebrities on consumers' attitudes and intentions. Journal of Consumer Research, 20(4), 535-547. doi:10.1086/209368
• Twedt, D. W. (1967). How does brand awareness-attitude affect marketing strategy? Journal of Marketing (pre- 1986), 4(31), 64. doi:10.1177/002224296703100414
• Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research, 40(3), 310-320. doi:10.1509/jmkr.40.3.310.19238
• Yaxuan, R., Jiani, L., Yishi, Z., & Haiying, W. (2020). The magic of one person: The effect of the number of endorsers on brand attitude. Acta Psychologica Sinica, 52(3), 371-385. doi:10.3724/SP.J.1041.2020.00371
• Zarantonello, L., & Schmitt, B. H. (2013). The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude. International Journal of Advertising, 32(2), 255-280. doi:10.2501/IJA-32-2-255-280
• Zhou, L., & Whitla, P. (2013). How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation. Journal of Business Research, 66(8), 1013-1020. doi:10.1016/j.jbusres.2011.12.025
• Zhu, X., Teng, L., Foti, L., & Yuan, Y. (2019). Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation. Journal of Business Research, 103, 301- 309. doi:10.1016/j.jbusres.2019.01.055